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商品編號： W26671 出版日期： 2022/04/26 作者姓名： Taira, Yuri;Hardisty, David;Basto da Silva, Rui Jorge B.;Thomas Carne, William 商品類別： Marketing 商品規格： 18p 再版日期： 地域： Japan 產業： 個案年度： -
商品敘述：
Fast Retailing Co. Ltd.''s UNIQLO brand (UNIQLO) was planning to relaunch +J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the +J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion brand faced a challenging decision regarding whether to reintroduce the higher-priced collaboration brand amidst this unprecedented situation. Yuri Taira is affiliated with Simon Fraser University.
涵蓋領域：
Brand management
相關資料：
Case Teaching Note, (W26672), 13p, by Yuri Taira, David Hardisty, Rui Jorge B. Basto da Silva, William Thomas Carne
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