Chinese electric vehicle (EV) company NIO had launched Battery as a Service (BaaS), in a competitive bid to reduce vehicle price and make its products more attractive to its consumers. By 2021, almost 40% of its consumer base had switched to using BaaS, and NIO had plans to expand its BaaS services further. BaaS offered four key benefits. Firstly, it reduced the price of the EV by about US$ 10,800. Secondly, it allowed consumers to do multiple battery .....more

This case focuses on a key business decision taken by The Boeing Company to counter competition from its rival Airbus - in a duopoly market. The pressure to stay relevant, be competitive and bag a large market pie in the burgeoning aviation sector, led Boeing to make a series of untimely decisions that resulted in two plane crashes, followed by an expos of several safety and regulatory practices and processes. The case presents Boeing''s .....more

The case traces the digital journey of the Vikatan Group, a Tamil media conglomerate in India. The case can be used to build a process-based framework for ensuring organizational longevity, especially when the environment is dynamic. Vikatan faced a continuous onslaught of technological changes which at first sight are peripheral to the magazine publishing industry. However, these digital disruptions later became the defining media for news and entertainment. .....more

Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences and decisions of Vidit Aatrey and Sanjeev Barnwal, two IIT Delhi graduates, as they build their venture - Meesho. The idea that they begin with, morphs substantially as they go through the process of finding a product-market fit. Each time they face a hurdle, they dig deeper into the needs and .....more

Godrej Appliances Division (GAD) of Godrej & Boyce manufacturing company limited - which had been around for more than 60 years and was the first company to manufacture refrigerators in India - began to face intense competition in the early to late 2000s due to the entry of multinational companies (MNCs), such as LG and Samsung, after liberalization of the Indian economy. GAD had been among the top-3 players in the industry until the entry of .....more

This case describes how SAP Labs India, a research and development center of SAP SE introduced and pursued a wide range of diversity and inclusion (D&I) programs across the organization. Set in September 2020, amid the COVID-19 pandemic, it narrates the story of Sap Labs'' D&I journey of over a decade. Told from the perspective of Shraddhanjali Rao, VP, Human Resources, and other company executives, the case outlines and examines different .....more

Sudden outbreak of the COVID-19 epidemic in 2020 caught small- and medium-sized Chinese enterprises off guard, such as Ciyang Garment Factory (CY) in Zaozhuang City, Shandong Province. Many migrant workers could not come for work on time because of the outbreak, and Li Qiang-the founder and general manager of CY-felt uneasy about defaulting on orders and worried about future lawsuits. The experienced garment maker Liu Ning, who had been working in .....more

Founded in 2004, China''s leading design house, LKK, started from scratch and soon established itself by winning countless international design awards and pursuing Fortune Global 500 clients. From its beginning, founder Jia Wei hoped that LKK could represent the highest level of China''s design circle and rectify the stereotypic image that Chinese designers were only imitators and did not have original ideas. His personal mission was .....more

This case is about the growth of one of China''s top design companies. The design trade is a knowledge-intensive and traditional industry. The protagonist Jia Wei started LKK in 2004. Following the industry''s traditional organizational model, over 10 years he managed to grow the company''s staff size to over a thousand and reach the peak of the industry. Jia''s understanding of how the organization structure could .....more