| 編號 | 商品編號 | 商品名稱 | 作者 |
|
1
| 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. |
|
2
| 9-508-047 | Dove: Evolution of a Brand | Deighton, John |
|
3
| 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill |
|
4
| 9-504-094 | IKEA Invades America | Moon, Youngme |
|
5
| 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna |
|
6
| 9-593-098 | Aravind Eye Hospital, Madurai, India: In Service for Sight | Rangan, V. Kasturi |
|
7
| 9-599-119 | Xerox: Book-In-Time | Rangan, V. Kasturi |
|
8
| 2075 | The Fashion Channel | Stahl, Wendy |
|
9
| 4043 | Manchester Products: A Brand Transition Challenge | Quelch, John A.;Beckham, Heather |
|
10
| 9-502-011 | Harrah''s Entertainment, Inc. | Lal, Rajiv;Carrolo, Patricia Martone |
|
11
| 9-504-028 | Virgin Mobile USA: Pricing for the Very First Time | McGovern, Gail |
|
12
| 9-502-083 | Inside Intel Inside | Moon, Youngme;Darwall, Christina |
|
13
| 9-316-086 | Longchamp | Avery, Jill;Junker, Tonia;Beyersdorfer, Daniela |
|
14
| 9-513-060 | Amazon, Apple, Facebook, and Google 2018 | Deighton, John;Kornfeld, Leora |
|
15
| 9-514-019 | Making stickK Stick: The Business of Behavioral Economics | John, Leslie K.;Norris, Michael;Norton, Michael I. |
|
16
| 9-500-070 | Priceline.com: Name Your Own Price | Dolan, Robert J. |
|
17
| 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie |
|
18
| INS617 | Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry | Grigorian, Vadim;Chandon, Pierre |
|
19
| 4131 | Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case) | Bharadwaj, Neeraj;Delurgio, Phillip D. |
|
20
| 4240 | Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) | Quelch, John A.;Beckham, Heather |
|