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編號商品編號商品名稱作者
1 9-504-016Starbucks: Delivering Customer ServiceMoon, Youngme;Quelch, John A.
2 9-508-047Dove: Evolution of a BrandDeighton, John
3 9-517-115Predicting Consumer Tastes with Big Data at GapIsraeli, Ayelet;Avery, Jill
4 9-504-094IKEA Invades AmericaMoon, Youngme
5 9-504-051Samsung Electronics Co.: Global Marketing OperationsQuelch, John A.;Harrington, Anna
6 9-593-098Aravind Eye Hospital, Madurai, India: In Service for SightRangan, V. Kasturi
7 4043Manchester Products: A Brand Transition ChallengeQuelch, John A.;Beckham, Heather
8 2075The Fashion ChannelStahl, Wendy
9 9-504-028Virgin Mobile USA: Pricing for the Very First TimeMcGovern, Gail
10 9-502-011Harrah''s Entertainment, Inc.Lal, Rajiv;Carrolo, Patricia Martone
11 9-599-119Xerox: Book-In-TimeRangan, V. Kasturi
12 9-502-083Inside Intel InsideMoon, Youngme;Darwall, Christina
13 9-513-060Amazon, Apple, Facebook, and Google 2018Deighton, John;Kornfeld, Leora
14 9-500-070Priceline.com: Name Your Own PriceDolan, Robert J.
15 9-595-035Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)Rangan, V. Kasturi;Bell, Marie
16 INS617Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion IndustryGrigorian, Vadim;Chandon, Pierre
17 4131Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)Bharadwaj, Neeraj;Delurgio, Phillip D.
18 9-316-086LongchampAvery, Jill;Junker, Tonia;Beyersdorfer, Daniela
19 9-514-019Making stickK Stick: The Business of Behavioral EconomicsJohn, Leslie K.;Norris, Michael;Norton, Michael I.
20 4240Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)Quelch, John A.;Beckham, Heather
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