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編號商品編號商品名稱作者
1 9-504-016Starbucks: Delivering Customer ServiceMoon, Youngme;Quelch, John A.
2 9-508-047Dove: Evolution of a BrandDeighton, John
3 9-504-051Samsung Electronics Co.: Global Marketing OperationsQuelch, John A.;Harrington, Anna
4 9-504-094IKEA Invades AmericaMoon, Youngme
5 2075The Fashion ChannelStahl, Wendy
6 9-502-011Harrah''s Entertainment, Inc.Lal, Rajiv;Carrolo, Patricia Martone
7 9-504-028Virgin Mobile USA: Pricing for the Very First TimeMcGovern, Gail
8 9-502-083Inside Intel InsideMoon, Youngme;Darwall, Christina
9 4043Manchester Products: A Brand Transition ChallengeQuelch, John A.;Beckham, Heather
10 9-517-115Predicting Consumer Tastes with Big Data at GapIsraeli, Ayelet;Avery, Jill
11 9-593-098Aravind Eye Hospital, Madurai, India: In Service for SightRangan, V. Kasturi
12 9-599-119Xerox: Book-In-TimeRangan, V. Kasturi
13 4131Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)Bharadwaj, Neeraj;Delurgio, Phillip D.
14 9-513-060Amazon, Apple, Facebook, and Google 2018Deighton, John;Kornfeld, Leora
15 9-500-070Priceline.com: Name Your Own PriceDolan, Robert J.
16 9-595-035Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)Rangan, V. Kasturi;Bell, Marie
17 9-500-068Coca-Cola''s New Vending Machine (A): Pricing to Capture Value, or Not?King, Charles;Narayandas, Das
18 2066MedNet.com Confronts ''Click-Through'' CompetitionYoung, Allegra
19 9-507-014Lenovo: Building a Global BrandQuelch, John A.
20 9-504-096Birth of the SwatchMoon, Youngme
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