What would happen if CEOs began writing employee communications using gen AI? Would anyone notice? Probably not, according to a new study. But that doesn''t mean CEOs should use it to write everything. Here''s what they can do to effectively and transparently write with gen AI.

To new followers and outside observers, the WNBA''s success in the 2024 season might have seemed sudden. As star rookies Caitlin Clark and Angel Reese entered the U.S. women''s professional basketball league, it set records for TV viewership, game attendance, social media engagement, merchandise sales, and media and sponsor revenues. However, it took years of hard work and preparation to get to that turning point. Founded in 1997, .....more

Most companies understand the benefits of standardizing critical processes: reduced variation, higher throughput and quality, and lower costs. Yet they tend to approach strategic decisions completely differently, thinking that each one is unique and requires its own bespoke process. As a result, they handle similar decisions in vastly different ways. That inconsistency slows them down and leads to suboptimal choices and poor results-a problem that .....more

Psychological safety-a shared belief among team members that it''s OK to speak up with candor-has become a popular concept. However, as its popularity has grown, so too have misconceptions about it. Such misunderstandings can lead to frustration among leaders and employees, stymie constructive debates, and ultimately harm organizational performance. In this article the authors identify the following six common misperceptions: Psychological .....more

Seven of the world''s 10 most valuable companies have launched platform businesses, as have over 60% of unicorn startups. Many companies that didn''t start out as platform businesses-from retailers Walmart and Amazon to software providers Salesforce and ServiceNow-have also successfully accelerated their growth through platform strategies. But numerous companies have missed out on growth opportunities. Why does one platform company .....more

The invention of the like button, which today can be found everywhere on the internet, transformed digital advertising and marketing and fueled the rise of the social media industry. While most people attribute it to Facebook, the button was actually used in some form by multiple companies several years before Facebook adopted it. In fact, after spending three years researching its origins, the authors were unable to identify a single inventor of .....more

Many global companies have made public commitments to sustainability targets. Fulfilling these commitments will require firms to transform their business models and organizational architectures. A few pioneers are leading the way, demonstrating that companies can make sustainability not only a goal but also the driver of their business model. They are leveraging what they''ve learned from developing innovation capabilities to help them on .....more

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has the potential to be absolutely revolutionary in another area: market research. After spending two years studying the technology''s use there, two professors believe that gen AI offers firms unprecedented opportunities to understand customers, better assess the competitive environment, and push data-driven decision-making .....more

Quiet quitting, the Great Resignation, chronically low engagement numbers, increasing numbers of labor disputes, demands for equity and dignity in the workplace-business leaders have been warily watching these trends for years and fighting each fire separately. But the trends continue, because leaders are missing the underlying problem that connects these symptoms: Many employees don''t feel that they matter to their employers, bosses, and .....more

Western managers leading global teams face a challenge: Their expertise and training usually are rooted in individualistic contexts and emphasize values such as autonomy, empowerment, egalitarianism, and authenticity. Yet more than 70% of the world''s workforce comes from collectivist and hierarchical cultures. To be successful, managers need to develop "cultural intelligence"-a fluency in adapting to culturally complex situations. .....more