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 CasesWhen People Listen to Happy Songs, the Market Outperforms
作者姓名:Edmans, Alex;Berinato, Scott
商品類型:Cases商品編號:F2201B
出版日期:2022/01/01商品頁數:3p

A new study shows that emotions really can drive stock prices.

 CasesThe "New You" Business
作者姓名:Bettencourt, Lance A.;Pine, B. Joseph, II;Gilmore, James H.;Norton, David W.
商品類型:Cases商品編號:R2201D
出版日期:2022/01/01商品頁數:13p

All too often fitness centers, medical providers, colleges, and organizations in many other industries seek to distinguish themselves only on the quality, convenience, and experience of what they sell, say the authors. It''s not that those things aren''t important. But they matter only as means to the ends that people seek. Too many organizations lose sight of this truth. Even when they do promote what they sell in relation to consumers'' .....more

 CasesHow to Sell Your Ideas up the Chain of Command
作者姓名:Burris, Ethan
商品類型:Cases商品編號:R2201L
出版日期:2022/01/01商品頁數:7p

You have a great idea--a product tweak that will save your company money, a process change to increase your team''s productivity, or a plan for heading off a looming crisis. There''s just one snag: You''re not sure how to approach your boss about it, or worse, you''ve tried and failed to get the attention of higher-ups. According to the author''s research, two factors are key to a successful pitch: having the .....more

 CasesLife''s Work: An Interview with Robin Wright
作者姓名:Wright, Robin;Beard, Alison
商品類型:Cases商品編號:R2201P
出版日期:2022/01/01商品頁數:4p

The actor, director, and entrepreneur on making choices and taking risks.

 SupplementThe Multichannel Challenge at Natura in Beauty and Personal Care (B): Building a Successful Digital and Omnichannel Transformation
作者姓名:Farris, Paul W.;Guissoni, Leandro;Lourenco, Carlos Eduardo;Boccia, Murillo
商品類型:Supplement商品編號:UV8412
出版日期:2021/12/15商品頁數:16p

Between 2013 and 2019, Natura undertook a set of initiatives to begin its digital transformation and accelerate the global expansion that resulted in it becoming the world''s fourth-largest beauty group. Along with its traditional door-to-door operation, Natura opened new channels including e-commerce, mobile apps, and physical stores, while it accelerated its international expansion with the acquisition of the Australian brand Aesop in 2013, .....more

 CaseNIO: Battling Tesla with Battery as a Service
作者姓名:Bhattacharya, Shantanu;Bhattacharya, Lipika
商品類型:Case商品編號:SMU018
出版日期:2021/12/12商品頁數:20p

Chinese electric vehicle (EV) company NIO had launched Battery as a Service (BaaS), in a competitive bid to reduce vehicle price and make its products more attractive to its consumers. By 2021, almost 40% of its consumer base had switched to using BaaS, and NIO had plans to expand its BaaS services further. BaaS offered four key benefits. Firstly, it reduced the price of the EV by about US$ 10,800. Secondly, it allowed consumers to do multiple battery .....more

 CaseMeesho (A): Exploring Hyperlocal Fashion
作者姓名:Jha, Srivardhini K.;Gomes, Jacqueline;Bhagavatula, Suresh
商品類型:Case商品編號:IMB907
出版日期:2021/12/09商品頁數:3p

Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences and decisions of Vidit Aatrey and Sanjeev Barnwal, two IIT Delhi graduates, as they build their venture - Meesho. The idea that they begin with, morphs substantially as they go through the process of finding a product-market fit. Each time they face a hurdle, they dig deeper into the needs and .....more

 SupplementMeesho (B): Technology Enablement of Small Retailers
作者姓名:Jha, Srivardhini K.;Gomes, Jacqueline;Bhagavatula, Suresh
商品類型:Supplement商品編號:IMB909
出版日期:2021/12/09商品頁數:3p

Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences and decisions of Vidit Aatrey and Sanjeev Barnwal, two IIT Delhi graduates, as they build their venture - Meesho. The idea that they begin with, morphs substantially as they go through the process of finding a product-market fit. Each time they face a hurdle, they dig deeper into the needs and .....more

 SupplementMeesho (C): Empowering India''s Women Entrepreneurs
作者姓名:Jha, Srivardhini K.;Gomes, Jacqueline;Bhagavatula, Suresh
商品類型:Supplement商品編號:IMB911
出版日期:2021/12/09商品頁數:5p

Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences and decisions of Vidit Aatrey and Sanjeev Barnwal, two IIT Delhi graduates, as they build their venture - Meesho. The idea that they begin with, morphs substantially as they go through the process of finding a product-market fit. Each time they face a hurdle, they dig deeper into the needs and .....more

 CaseCreditAccess Grameen: Mission Possible?
作者姓名:Bhide, Natasha;Sriram, M. S.
商品類型:Case商品編號:IMB887
出版日期:2021/11/15商品頁數:22p

CreditAccess Grameen Limited (CAGL) was a successful company serving the credit requirements of the niche customer segment of lower income households. It was registered as a non-banking finance company microfinance institution (NBFC-MFI) and focused its loan book on a specified category of customers defined as inclusive customers. Given the nature of vulnerability of the customers, the segment as well as the organizations serving it, were open to .....more