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 CaseChief: Role for Carolyn Childers
作者姓名:Coffman, Katherine;Bussgang, Jeffrey J.;McGinn, Kathleen L.;Chen, Katherine;Kelley, Julia
商品類型:Case商品編號:9-920-019
出版日期:2019/11/06商品頁數:5p

 

 CaseChief: Role for Lindsay Kaplan
作者姓名:Coffman, Katherine;Bussgang, Jeffrey J.;McGinn, Kathleen L.;Kelley, Julia;Chen, Katherine
商品類型:Case商品編號:9-920-020
出版日期:2019/11/06商品頁數:3p

In 2018, Lindsay Kaplan is preparing to meet with Carolyn Childers about the possibility of co-founding Chief, a New York-based peer network for women executives. Kaplan is currently the vice president of communications and brand engagement at a successful mattress company, and she is happy in her current role. However, she is excited by Childers''s vision for a community of women executives and believes she could bring valuable expertise .....more

 CaseScaling at Chief
作者姓名:Coffman, Katherine;Bussgang, Jeffrey J.;McGinn, Kathleen L.;Kelley, Julia;Chen, Katherine
商品類型:Case商品編號:9-920-021
出版日期:2019/11/06商品頁數:15p

Chief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has 400 members and a growing waiting list. Now, Childers and Kaplan must determine how aggressively to scale Chief''s model to other cities. How much money should they raise in .....more

 CasesDesigning Better Online Review Systems
作者姓名:Donaker, Geoff;Kim, Hyunjin;Luca, Michael
商品類型:Cases商品編號:R1906H
出版日期:2019/11/01商品頁數:9p

Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they attain a critical level of quantity and quality. The authors describe principles for setting the incentives, design choices, and rules that help review platforms thrive. To address .....more

 CaseLeading Bank Leumi into the Future
作者姓名:Margolis, Joshua D.;Ciechanover, Allison M.;Keller, Nicole;Golan, Danielle
商品類型:Case商品編號:9-420-063
出版日期:2019/10/08商品頁數:22p

An unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate.

 CaseEthnic Branding in A Contemporary World: Soulfull Smoothix in The Indian Context
作者姓名:Kumar, S. Ramesh;Parameshwaran, Prashanth
商品類型:Case商品編號:IMB783
出版日期:2019/10/01商品頁數:8p

The Indian environment has experienced pronounced changes with respect to snacking and fitness in the recent times, especially among the middle-aged consumers, who are experiencing the pleasures of Western lifestyles along with the pains of fitness-related issues. The radical changes in lifestyles of consumers have led to unhealthy eating habits and snacking is a natural fall out of such a scenario. Soulfull Smoothix is a brand that is making an attempt .....more

 CaseBalaji Telefilms Limited
作者姓名:Khanna, Bharat;Bobba, Nitin;Yayavaram, Sai
商品類型:Case商品編號:IMB787
出版日期:2019/10/01商品頁數:29p

Balaji is currently active in three businesses: TV content, film production and video-on-demand (VOD) services. Started by Ekta Kapoor and her family in 1994, the company tasted its first major success in 2000 with the TV series Kyunki Saas Bhi Kabhi Bahu Thi. This was followed by several other hit TV shows, which earned Ekta Kapoor the moniker ""Czarina of Indian TV"". The company formally entered the film business in 2007 and .....more

 CaseDelhivery: Leveraging the Platform
作者姓名:Srinivasan, R.;Rachakonda, Sreecharan;Kovid KR, Raj
商品類型:Case商品編號:IMB789
出版日期:2019/10/01商品頁數:21p

This case on Delhivery highlights how a young enterprise had grown phenomenally, embracing a variety of business models - hyperlocal delivery, software-as-a-service, pipeline business models for services, and a platform business model. The case is particularly useful to highlight how each of these business models within the firm complement each other, and what value addition they do to each other''s business verticals and stakeholders. Being .....more

 CaseThe Indian Logistics and Warehousing Industry
作者姓名:Srinivasan, R.;Rachakonda, Sreecharan;Kovid KR, Raj
商品類型:Case商品編號:IMB791
出版日期:2019/10/01商品頁數:15p

This industry note is a supplement to the case ""Delhivery: Leveraging the Platform"".

 CasePaytm Mobile Payments: Will It Emerge as a Dominant Design in India?
作者姓名:Tripathy, Anshuman;Kumar, Nitish;Boddeda, Medha Sravani
商品類型:Case商品編號:IMB793
出版日期:2019/10/01商品頁數:24p

The case discusses the rapidly growing mobile payments industry in India. The growth in the industry has been fueled by several factors such as increasing smartphone and internet penetration, ballooning startup ecosystem, growing government push for economic digitization, and the pro-active involvement of the regulatory bodies in providing a conducive and stabilizing environment. The case presents the account of Paytm, a leading incumbent in the industry, .....more