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 CaseWorldreader: Helping Readers Build a Better World
作者姓名:Bertini, Marco;Ofek, Elie;Kelley, Julia
商品類型:Case商品編號:9-522-003
出版日期:2021/09/02商品頁數:23p

Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic donations. In 2019, Worldreader launched the BookSmart mobile reading application, and soon thereafter came the idea of a new, self-perpetuating funding structure: the "flywheel." .....more

 CasesThe Pitfalls of Pricing Algorithms
作者姓名:Bertini, Marco;Koenigsberg, Oded
商品類型:Cases商品編號:R2105D
出版日期:2021/09/01商品頁數:11p

More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and demand, competitors'' activities, delivery schedules, and so forth. But constant price shifts have a downside: They may trigger unfavorable perceptions of a firm''s offerings and its brand. It''s vital, therefore, to understand and manage .....more

 CasesLife''s Work: An Interview with Billie Jean King
作者姓名:King, Billie Jean;Beard, Alison
商品類型:Cases商品編號:R2105P
出版日期:2021/09/01商品頁數:4p

The renowned tennis player reflects on founding the Women''s Tennis Association Tour, being outed as gay, her work to make tennis diverse, and more.

 CaseChampo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms
作者姓名:Goyal, Priyank;Kapoor, Puneet;Jain, Gyanesh;Sethia, Ashish;Unni Krishnan, Dinesh Kumar
商品類型:Case商品編號:IMB879
出版日期:2021/08/26商品頁數:5p

Champo Carpets is one of the largest carpet manufacturing companies based in India, with customers across the world, including some of the most reputed stores and catalog companies. Champo Carpets is based out of Bhadohi, Uttar Pradesh, which is one of the most famous clusters of carpet weaving in India. This cluster is spread over 1,000 sq. km and comprises many villages and districts in and around it. The company is a vertically integrated manufacturer .....more

 SupplementChampo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms, Spreadsheet Supplement
作者姓名:Goyal, Priyank;Kapoor, Puneet;Jain, Gyanesh;Sethia, Ashish;Unni Krishnan, Dinesh Kumar
商品類型:Supplement商品編號:IMB881
出版日期:2021/08/26商品頁數:0p

Spreadsheet supplement for case IMB879.

 CaseBombay Shaving Company: Digital Customer Conversion
作者姓名:Kumra, Rajeev
商品類型:Case商品編號:W21363
出版日期:2021/07/26商品頁數:13p

In January 2020, Bombay Shaving Company had established an in-house digital team that was able to achieve the best digital marketing key performance indicators in its industry. BSC''s marketing strategy focused on conversion rates, influencer marketing, heatmaps, A/B testing, keyword cloud analysis, and emailer marketing. In using these tools, BSC was carving out a differentiated strategy for each step of the customer journey, including customer .....more

 CaseMary Kay Inc.: Enriching Women''s Lives while Embracing Change
作者姓名:Ofek, Elie;Stewart, K. Shelette;Kelley, Julia
商品類型:Case商品編號:9-522-004
出版日期:2021/07/13商品頁數:25p

In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at wholesale and sold them to end-consumers at retail. As the coronavirus pandemic spread in 2020, Mary Kay worked to equip its Consultants with digital tools and strategies to help them .....more

 CaseA Close Shave at Squire
作者姓名:Bussgang, Jeffrey J.;Cullen, Zoe B.;Kerr, William R.;Roth, Benjamin N.;Norris, Michael
商品類型:Case商品編號:9-821-073
出版日期:2021/07/09商品頁數:17p

In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop and a mobile app for customers was growing swiftly, but with nearly all barbershops shut down to prevent the spread of the disease and no revenue coming in, should they cut back, or .....more

 CaseOne Family Textiles: Stepping Back to Move Forward?
作者姓名:Narayanan, V.G.;Thapar, Alpana;Khrais, Fares
商品類型:Case商品編號:9-121-045
出版日期:2021/06/24商品頁數:16p

This case explores how a family business builds a board that includes independent directors that helps to professionalize and strengthen governance in the company. The case relates to One Family Textiles, an Abu Dhabi-headquartered manufacturer of garments. The company was founded in 1975 by Adnan Kalam and his elder brother Ali Kalam; two Kenyan nationals with Indian roots. The company enjoyed impressive growth, and by the early 1980s had several .....more

 CaseGucci: Staying Relevant in Luxury over a Century
作者姓名:Kumar, Nirmalya;Mittal, Sheetal
商品類型:Case商品編號:SMU954
出版日期:2021/06/07商品頁數:28p

This case describes the journey of Gucci, a hundred-year-old luxury fashion brand, and how over the years it has reinvented its designs and marketing strategy to grow its market dominance world-wide. In 2015, Gucci''s dismal performance over two successive years led the fashion house to rejig its top management, and bring in Marco Bizzarri, as the new President and CEO, and Alessandro Michele as the new creative director. By end-2019, the .....more