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 CasesHow to Promote Racial Equity in the Workplace
作者姓名:Livingston, Robert
商品類型:Cases商品編號:R2005D
出版日期:2020/09/01商品頁數:10p

Many White people deny the existence of racism against people of color because they assume that racism is defined by deliberate actions motivated by malice and hatred. However, racism can occur without conscious awareness or intent. When defined simply as differential evaluation or treatment based solely on race, regardless of intent, racism occurs far more frequently than most White people suspect. As intractable as it seems, racism in the workplace .....more

 CasePayPal: The Next Chapter
作者姓名:Porter, Michael E.;Kramer, Mark R.;Lobb, Annelena
商品類型:Case商品編號:9-721-378
出版日期:2020/08/19商品頁數:25p

 

 SupplementDigital Marketing at HBS Online, Spreadsheet Supplement
作者姓名:Gupta, Sunil;Lal, Rajiv
商品類型:Supplement商品編號:9-521-702
出版日期:2020/08/18商品頁數:0p

Spreadsheet supplement for case 521027.

 CaseSolar Panels and Safeguards: Rising Tensions in the Global Trading System
作者姓名:Lawrence, Robert Z.;Datla, Anjani
商品類型:Case商品編號:KS1322
出版日期:2020/06/30商品頁數:15p

In January 2018, President Donald Trump announced steep tariffs on solar imports, at once plunging the US solar industry into uncertainty and deeply angering vital trade partners such as China, South Korea, and the European Union. The tariffs were in response to a complaint made by two bankrupt solar companies seeking protection against cheap solar imports. The companies invoked a rarely used provision of the 1974 United States Trade Act, Section .....more

 CaseUpcycling in the Circular Economy: Novetex Upcycling Spinning Mill in Hong Kong
作者姓名:Lee, Hau;Keh, Edwin;Tang, Christopher S.
商品類型:Case商品編號:GS93
出版日期:2020/06/05商品頁數:14p

Novetex, one of the world''s largest single-site spinners, was celebrating the opening of its new spinning mill in 2018. The Hong Kong-based company had spent four decades expanding its operations, and its main factory was in Zhuhai, in southern China. But this new facility would be in Hong Kong, and would produce yarn from waste material in Hong Kong''s textile and apparel industry. This case looks at Novetex''s commitment .....more

 CaseCustomer Management Dynamics and Cohort Analysis
作者姓名:Ofek, Elie;Libai, Barak;Muller, Eitan
商品類型:Case商品編號:9-520-122
出版日期:2020/06/04商品頁數:13p

The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today''s data-driven marketplace. This note explains the value of examining customer metrics, such as retention rate, revenues, and social influence (k-factor), on an ongoing basis .....more

 CaseIn-housing Digital Marketing at Sprint Corp.
作者姓名:Bell, David E.;Lal, Rajiv;Hull, Olivia
商品類型:Case商品編號:9-520-026
出版日期:2020/06/03商品頁數:27p

In the fall of 2019, Sprint''s Chief Digital Officer Rob Roy reflected on the telecom''s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions in-house to enhance the company''s ability to respond to the market in real-time. Early results suggested the plan was working, but Sprint continued to face .....more

 CaseErste Group: Transformation of a Banking House - Change, Leadership, Space
作者姓名:Soule, Sarah A.;Leixnering, Stephan;Hoellerer, Markus A.;Sutherland, Margot
商品類型:Case商品編號:OB101
出版日期:2020/05/17商品頁數:44p

Erste Group ("Erste"), one of the largest financial services providers in Central and Eastern Europe, faced a rapidly changing business environment in 2019: fintech startups were unbundling retail banking services as consumers'' expectations for service in the digital age were evolving-and increasing. Yet, on the 200th anniversary of its inception as the first Austrian savings bank, Erste had overcome a number of strategic, leadership .....more

 CaseUnrest in Chile
作者姓名:Pons, Vincent;Mullins, William;Masko, John;Lobb, Annelena;Di Tella, Rafael
商品類型:Case商品編號:9-720-033
出版日期:2020/04/06商品頁數:44p

In 2020, Chileans would head to the ballot box to decide their country''s future. Many international observers credited Chile''s decades of neoliberal governance with turning the country into Latin America''s "Tiger," a prosperous, diversified economy on its way to becoming the continent''s first developed country. But in October of 2019, a mass protest movement ground the country to a halt and shocked its .....more

 CaseTeton Capital Partners, LLC: Free Fallin''
作者姓名:Lietz, Nori Gerardo
商品類型:Case商品編號:9-220-076
出版日期:2020/04/02商品頁數:19p