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 CaseGramophone: Reimagining Music
作者姓名:Lubinski, Christina
商品類型:Case商品編號:SCG557
出版日期:2019/11/05商品頁數:16p

The case traces the development of the early gramophone industry through the eyes of the American talent scout and producer Fred Gaisberg. It explores the emergence of the sound recording industry in the US since 1877, including the challenges of defining the application of this new technology, building a market and responding to critics. It then shows the difficulties of gramophone entrepreneurs expanding globally and, in particular, focuses on the .....more

 CasesDesigning Better Online Review Systems
作者姓名:Donaker, Geoff;Kim, Hyunjin;Luca, Michael
商品類型:Cases商品編號:R1906H
出版日期:2019/11/01商品頁數:9p

Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they attain a critical level of quantity and quality. The authors describe principles for setting the incentives, design choices, and rules that help review platforms thrive. To address .....more

 CasesWhy Are We Here?
作者姓名:Blount, Sally;Leinwand, Paul
商品類型:Cases商品編號:R1906J
出版日期:2019/11/01商品頁數:9p

For many employees, the key motivator is a sense of purpose--and yet more than half of those surveyed say they''re not even "somewhat" passionate about their jobs. If organizations want to inspire their workers, they must clearly communicate why they''re in business and what value they provide. When employees understand and embrace those things, their companies thrive: Survey results show that more than 90% of companies with .....more

 CasePantheon Ventures in 2019
作者姓名:Ivashina, Victoria;Labruyere, Tonia
商品類型:Case商品編號:9-220-001
出版日期:2019/10/23商品頁數:12p

The case discusses the strategy of Pantheon, a UK-based fund of funds investing in private equity. Client demands and preferences had changed in the aftermath of the 2008 global financial crisis and Pantheon had to adapt its business model to accommodate requests for new asset classes and customized portfolios. The challenge was to keep an eye on the fee structure, as clients also put pressure on the costs. Pantheon had extended its offer into infrastructure, .....more

 CaseSwizz Beatz
作者姓名:Groysberg, Boris;Lobb, Annelena;Mehta, Sarah
商品類型:Case商品編號:9-420-034
出版日期:2019/10/02商品頁數:23p

This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz''s musical career and his new venture into the commercial art market.

 CaseSwizz Beatz and Alicia Keys: A Power Couple
作者姓名:Groysberg, Boris;Lobb, Annelena;Mehta, Sarah
商品類型:Case商品編號:9-420-035
出版日期:2019/10/01商品頁數:19p

Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual artists .....more

 CaseFinancial Analytics Toolkit: Ratio Analysis
作者姓名:Lipson, Marc
商品類型:Case商品編號:UV7878
出版日期:2019/09/30商品頁數:8p

This note describes the most common financial ratios and how they provide insight into firm performance. The emphasis is on how ratios summarize operating behaviors and results in ways that facilitate interpretation and highlight decisions. There are three broad categories of ratios covered in the note: profitability, operating efficiency, and leverage (the use of debt financing). The note defines the ratios, explains how they provide insight, and .....more

 CaseRocky Mountain Soap Company: The Move Toward Sustainable Packaging
作者姓名:Gehman, Joel;Sloan, Jennifer;Liu, Jennifer;Wu, Yi;Hedberg, Leanne
商品類型:Case商品編號:W19563
出版日期:2019/09/30商品頁數:11p

In late 2017, the co-owners of Rocky Mountain Soap Company in Canmore, Alberta, faced an important challenge. Their company produced and retailed toxin-free, 100 per cent natural bath and body products, and they wanted the product packaging to reflect their company''s commitment to sustainability. To meet the challenge of identifying and implementing sustainable packaging solutions, the co-owners needed to address intensifying competition, .....more

 CaseChangsheng Bio-Technology Co. Ltd. (China): Fallout from the Vaccines Scandal
作者姓名:SH Teo, Thompson;Liu, Jialiang
商品類型:Case商品編號:W19545
出版日期:2019/09/27商品頁數:9p

In 2018, Changsheng Bio-technology Co., Ltd. (Changsheng), a leading biopharmaceutical company and one of the market leaders in vaccines, was found to have falsified its production and inspection data and to have sold substandard vaccines in the Chinese market. The unethical conduct triggered widespread public anger and immediate government intervention. What actions could Changsheng take to mitigate the effect of this scandal? Thompson S.H. Teo .....more

 CaseWeibo: The Chinese Social Media Business Model
作者姓名:Lyu, Yibo;Han, Shaojie;Liu, Qing;Su, Jingqin;Sun, Jianen
商品類型:Case商品編號:W19558
出版日期:2019/09/27商品頁數:10p

In 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition from WeChat, a lack of high-quality content, and the exposure of an excessive number of fake accounts led to difficulties for Sina Weibo. By addressing three aspects of user activity-content producers, content consumers, and the platform operator-Sina Weibo was able to get back on the right .....more