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 CaseHola, Bandida: Launching a Socially Responsible Beverage Brand
作者姓名:Rindova, Violina;Castillo, Rebecca;Lanfranki, Katie;Monroe, Allison
商品類型:Case商品編號:SCG586
出版日期:2021/07/07商品頁數:19p

Megan M za is a half-Mexican female entrepreneur who quit her high-paying job in marketing to launch Bandida, a cold-brew horchata beverage brand. As a social enterprise, Bandida aims to manufacture its product using only partners that are women and people of color. M za soon struggles with issues of cultural identity and ponders whether she can launch her product if she hasn''t met all of her social goals. As M za strategizes how to break .....more

 CaseXiaomi: At a Crossroads
作者姓名:Han, Mary;Lau, Penny
商品類型:Case商品編號:HK1289
出版日期:2021/05/31商品頁數:55p

Investors had lost confidence in Chinese smartphone maker Xiaomi. It was once one of the world''s most valuable private technology companies, valued at USD45bn after four years of operation. With Xiaomi, founder Lei Jun had created an internet company with an online business model that made tech-driven products with minimal margins. It focused on building value around the phone with products and services. Consumers quickly became fans. In .....more

 CaseThe SMA Foundation: Steering Therapeutic Research and Development in a Rare Disease
作者姓名:Chandra, Amitabh;Lee-Rey, Spencer;Marra, Caroline
商品類型:Case商品編號:9-621-112
出版日期:2021/05/19商品頁數:19p

This case explores incentives for rare disease drug development by chronicling the role of the Spinal Muscular Atrophy (SMA) Foundation in forming strategic partnerships with the scientific research community and pharmaceutical developers to transform the trajectory of innovation for the disease. In the 17 years since its inception, the Spinal Muscular Atrophy (SMA) Foundation has helped transform SMA from an underfunded and poorly researched disease .....more

 SupplementOdebrecht''s "Transformation Journey" (B)
作者姓名:Paine, Lynn Sharp;Costas, Ruth;Levindo, Pedro
商品類型:Supplement商品編號:9-321-093
出版日期:2021/05/14商品頁數:24p

The case describes how Odebrecht''s board of directors handled the issues raised in the (A) case and continues the story of the Group''s efforts to restore its reputation and return to growth after admitting its role in Latin America''s largest-ever corruption scandal. The case covers the Group''s filing for, and emergence from, a court-supervised reorganization while coping with an ongoing feud within its founding .....more

 SupplementGEnron"? Markopolos versus General Electric (B)
作者姓名:Heese, Jonas;Lane, David
商品類型:Supplement商品編號:9-121-033
出版日期:2021/05/03商品頁數:8p

Supplement to the (A) case that offers an assessment of the August 2019 Markopolos report on General Electric.

 CaseTaiger AI: Unbundling the Business Value of NLP
作者姓名:Chokshi, Seema;Bhattacharya, Lipika;Lim, Wee-Kiat
商品類型:Case商品編號:SMU939
出版日期:2021/04/27商品頁數:12p

Set in April 2020, the case talks about TAIGER, a software-as-a-service (SaaS) company providing natural language processing (NLP) solutions in a rapidly growing market where demand and competition for such solutions are high. TAIGER solutions could process and digitise large amounts of physical data, perform search and extract functions on data, and make appropriate recommendations. The algorithms and tools were bundled under three packages, and .....more

 CaseZenxin Organic: From Brick and Mortar to Digital Retail
作者姓名:Lui, Patricia;Bhattacharya, Lipika
商品類型:Case商品編號:SMU935
出版日期:2021/04/06商品頁數:19p

Set in July 2020, this case talks about ZENXIN Organic (Zenxin) - an organic farming company of fresh produce in Malaysia, and traces its evolution using the brick and mortar retail supply model in a nascent market where customers liked to "see and feel" fresh produce before purchasing them. Zenxin used a ''Farm to Fork'' approach to expand its brick and mortar retail business to become the largest supplier of organic produce .....more

 CaseStockX: The Stock Market of Things (Abridged)
作者姓名:Farronato, Chiara;Horton, John J;Lobb, Annelena;Kelley, Julia
商品類型:Case商品編號:9-621-107
出版日期:2021/04/05商品頁數:13p

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust secondary market that bore similarities to the stock market. Inspired by these similarities, StockX''s co-founders created a secondary platform that tracked sneaker resale prices over .....more

 CaseHaitong: Accounting in Securities Margin Financing
作者姓名:Li, Xu;Wan, Tsun-kan
商品類型:Case商品編號:HK1275
出版日期:2021/03/23商品頁數:12p

This case explores how Haitong International Securities Group Limited (Haitong, the Group, or SEHK: 665) had been accounting for margin loans under the Hong Kong Financial Reporting Standard 9 Financial Instruments (HKFRS 9) since the mandatory adoption date on 1 January 2018. Haitong belonged to one of the largest financial groups listed on the Hong Kong Stock Exchange in terms of market capitalization. Because of the fame and size of the Group, .....more

 CaseWirecard: The Downfall of a German Fintech Star
作者姓名:Heese, Jonas;Wang, Charles C.Y.;Labruyere, Tonia
商品類型:Case商品編號:9-121-058
出版日期:2021/03/22商品頁數:46p

Wirecard was a German fintech company, member of the DAX30, that provided payment processing and related services. Wirecard had enjoyed large growth rates over the years and most investors and analysts were enthusiastic about the company''s prospects. Wirecard''s business model was not easy to understand for outsiders, and the companies financials often lacked the necessary details to fully comprehend the company''s dealings. .....more