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 CaseManaging AI Risks in Consumer Banking
作者姓名:Srinivasan, Suraj;Tadikonda, Satish;Dongha, Paul;Saxena, Manoj;Kak, Radhika
商品類型:Case商品編號:9-124-093
出版日期:2024/04/26商品頁數:10p

In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest opportunities? How could the bank incorporate GenAI to better personalize the customer experience? And what were the most effective strategies to mitigate the number of product and .....more

 CaseOut of Hand Theater: Monetizing Creativity
作者姓名:Wallace, Christina;McGee, Henry W.;Deshpande, Rohit;Hancock, Max
商品類型:Case商品編號:9-824-150
出版日期:2024/03/15商品頁數:15p

Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to science outreach. Then, around 2018, OOH shifted its focus to racial and economic justice, and staged a series of shows in Atlanta community members'' private homes.

 CasesHow to Market Sustainable Products
作者姓名:Dalsace, Frédéric;Challagalla, Goutam
商品類型:Cases商品編號:R2402E
出版日期:2024/03/01商品頁數:2974w

Many companies overestimate customers'' appetite for sustainable products, flooding the market with offerings that don''t sell. The reality is, social and environmental benefits have less impact on purchasing decisions than basic product attributes do. Consumers buy products to get specific jobs done, and only after they find something that will do that will they look for a product that provides some social or environmental advantage. .....more

 CaseRadiant Sun Shop: Asking the Right Questions
作者姓名:Beale, Chloe;Dolansky, Eric
商品類型:Case商品編號:W36235
出版日期:2024/02/28商品頁數:9p

Natalie Jung, amid the COVID-19 lockdowns, transformed her newfound passion for handcrafted jewelry into Radiant Sun Shop (RSS), a thriving Etsy business with 3,100 transactions as of February 2023. Initially launched during her virtual undergraduate studies, RSS flourished with her dedicated time. As Jung approached the end of her master''s degree and subsequent graduation in April 2023, uncertainty loomed regarding the future trajectory .....more

 CaseOak Street Health: From Start-up to Strategic Acquisition
作者姓名:Dafny, Leemore S;Lee, Thomas H.
商品類型:Case商品編號:9-324-053
出版日期:2024/02/21商品頁數:22p

Oak Street Health opened its first primary care center for seniors in underserved communities in 2013. By 2022 the company had 169 centers and a market valuation exceeding $10 billion. Oak Street created value by accepting risk-adjusted, capitated payments for Medicare enrollees and reducing the expected spending for these enrollees through high-quality, high-touch primary care. In 2023 CVS Health acquired Oak Street on the thesis of substantial synergies .....more

 CaseGirlstakeover.Org: Non-Profit''s Critical Proof-of-Concept and Adoption Strategies
作者姓名:Paris, Dennis;Lambert, Sheri;Sundstrom-Fitzgerald, Jennifer;Donaghue, Denise
商品類型:Case商品編號:W34869
出版日期:2024/02/12商品頁數:9p

In September 2022, inspired by personal experiences, marketing executive Nicole Bezinski decided to set up GirlsTakeOver.org (GTO) after recognizing that teenage girls and young women in high schools and colleges in the United States were lacking coping mechanisms to help them manage increased stress and performance pressures. While schools received numerous new education program ideas annually, they were highly selective about which programs met .....more

 CaseEmtec: Culture, Acquisitions, and Co-innovation as the Upstream Future for Midmarket Firms
作者姓名:Mandviwalla, Munir;Dignan, Larry;Miller, Laurel;Guillotin, Bertrand
商品類型:Case商品編號:W33454
出版日期:2024/02/12商品頁數:10p

In 2022, Emtec Inc., an information technology and digital services firm located in Florida, was at a critical juncture. The company had seen immense success as a hardware reseller and managed services provider to government agencies and midmarket companies in the US. But Dinesh Desai, the founder and former chief executive officer, was concerned about decreasing profit margins and intensifying competition in the current reseller and managed services .....more

 CaseStrategic Human Resource Leadership Development Journey: Leadership Development in a Phygital Context
作者姓名:Shah, Snehal;Datta, Sumita;Wadhwa, Rachna
商品類型:Case商品編號:W34102
出版日期:2024/02/11商品頁數:13p

In March 2023, the founders of the Strategic Human Resource Leadership Journey were reviewing the program''s great success across India since its launch in 2004. The initiative was intended to develop and prepare India''s HR leaders for the future. With a strategic business focus, it instilled enduring personal and professional transformations in the program''s participants. However, the outbreak of the COVID-19 pandemic in .....more

 CaseZerodha in 2023: A Pioneer Battles Challengers in the Post-Pandemic Era
作者姓名:Pangarkar, Nitin;Prabhudesai, Rohit;D''Costa, Clifford
商品類型:Case商品編號:W34161
出版日期:2024/02/11商品頁數:16p

In June 2023, Zerodha, a leading player in India''s discount brokerage industry, was at a crossroads. Founded in 2010 by Nikhil and Nithin Kamath, who were avid stock traders from a young age, the company had grown significantly by putting customers first. The pandemic and low-interest environment had provided a strong tailwind to the sector as well as the company, especially in terms of the number of customers and revenues. However, the competition .....more

 CaseSEEMA Center: Eradicating Female Genital Mutilation in Sudan
作者姓名:Singh, Nikkita;Day, Erin;Mohammed, Asaad;Heng, Jennifer;Medhizadah, Shabnam;Haggerty, Nicole R.D.
商品類型:Case商品編號:W34758
出版日期:2024/02/08商品頁數:12p

In 2022, the SEEMA Center for Training and Protection of Women and Children''s Rights, a non-profit organization in Khartoum, Sudan, was focused on eradicating the practice of female genital mutilation. The organization was facing cultural, educational, and political challenges in Sudan, as well as tensions from decades of civil unrest, which created barriers for the founder''s fight to eradicate FGM. Her work was also greatly challenged .....more