Four new books on diversity, equity, and inclusion outline how we can move from good intentions to actual change.

In 2016, MakeMyTrip, a prominent player in the online booking of travel space in India, moved to acquire arch-rival Goibibo (GI) to consolidate market share, build complementary synergies, and enable profitable growth. MMT was a leader in the online travel and premium hotel booking segment. GI penetrated the economy hotel segment and acquired redBus (RB) to diversify into the online bus booking space. Due to the merger, the processes of policies of .....more

A series of studies looked at how to market visually "atypical" produce--and found that honesty was the best policy.

Since its introduction, in 2003, the Net Promoter System, which measures how consistently brands turn customers into advocates, has become the predominant customer success framework. But as its popularity grew, NPS started to be gamed and misused in ways that hurt its credibility. Unaudited, self-reported Net Promoter Scores undermined the usefulness of NPS. Over time its creator, Fred Reichheld, realized that the only way to correct this problem .....more

In September 2020, Diana Ferguson, was nearing her first Audit Committee meeting as the newly appointed Audit Committee chair of Mattel, Inc. Mattel was just recovering from an accounting scandal which had revealed the company''s poor internal controls and weak board oversight over financial reporting, and the committee had important decisions to make going forward. In early 2018, Mattel''s Tax team had discovered a significant reporting .....more

By 2021, streaming had become "the" way to consume music, revitalizing an industry that was seeing double digit growth rates for the first time since the 1990s. And with its 155 million paid subscribers and 355 million total users, Spotify was undisputedly the most popular music streaming service in the world - for the year of 2020, it posted record revenues of 7.88 billion. Yet, despite those numbers, in all its history, Spotify had never .....more

Telepass, until very recently the sole processor of electronic toll payments on Italy''s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay-a mobile payment application (app) that allows subscribers to pay for dozens of mobility-related services and products from their smartphones. In 2019, Telepass launched a car insurance brokerage service. .....more