with Intel''s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently. Mobileye was the global leader in vision technology for Advanced Driver Assistance Systems (ADAS) with a 70% market share and $1 billion in revenue. However, for Shashua, ADAS was just the first step towards his dream of leading the autonomous vehicle (AV) revolution. It was this .....more

This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by the middle of the decade, and then reason back to the strategic choices it should take in 2021. Roku is well positioned, but industry and consumer habits are changing quickly, .....more

In an industry that is struggling to diversify, Kathryn Cooper and her co-directors at CTIP have created a highly successful model for supporting non-traditional founders in early-stage medical-technology companies. Cooper''s personal and professional journey as a Black female entrepreneur sets the stage for CTIP''s approach to diversity, equity, and inclusion (DEI) in the underserved pediatric market. Central to CTIP''s DEI .....more

This field-based case chronicles how Embraer, a recognized market leader in Brazil''s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record .....more

After breaking into China''s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage. The case describes the changing market landscape, Xiaomi''s product portfolio, .....more

Toronto-based financial technology (fintech) start-up Koho Financial Inc. (Koho) offered millennial consumers a new way to manage their money with no fees. Koho challenged traditional banking institutions by providing typical banking services digitally. In November 2019, the company had recently secured its series B funding round, bringing the total amount raised to US$57.5 million. Now, with expectations from its investors and growing competition, .....more

China''s peer-to-peer (P2P) lending industry had over 3,000 platforms at its height in 2015. China Risk Finance (CRF) was one of the country''s P2P success stories. With over 1 million borrowers using CRF''s platform, it raised $60 million in its 2016 IPO on the New York Stock Exchange. Yet the pace of P2P''s rise spooked financial regulators, sparking a crackdown on the industry that would lead to its demise in China. .....more

The chair of the anesthesiology is attempting to develop a compensation plan that will reward the physicians in his department for their performance in clinical, teaching, and research activities. His efforts are impeded by a variety of conflicting incentives.

This case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an innovative process and use of persuasion in order to align business practices with human behavior and scale. In addition, it gives the opportunity to discuss how a minimal tech solution could bring in market data and provide a test platform to larger clients. .....more

IBM launched Rapid Supplier Connect, a blockchain-based solution to help battle medical supplies supply chain shortages due to the COVID-19 pandemic. At the April 31 launch, the company also announced that this solution would be offered at no cost, until August 31, 2020, to qualified buyers and suppliers in the United States and Canada. The solution provided healthcare procurement professionals with secure lists of vetted suppliers. Each supplier''s .....more