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|  | George Soros: The Stateless Statesman> |
Jones, Geoffrey;Ying, Wendy
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Case | 9-321-012 |
2020/08/10 | 26p |
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|  | Airbnb: Home Sharing in China> |
Beamish, Paul W.;Yang, Zoe
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Case | W20617 |
2020/07/31 | 9p |
In 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expanding .....more
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|  | Career Karma: Growth in a Time of Global Uncertainty (A)> |
Huang, Laura;Jiang, Elizabeth;Yu, Brandon
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Case | 9-420-121 |
2020/06/25 | 16p |
Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or "coding bootcamps," that would lead to a successful career pivot upon graduating from the program. The platform also encouraged users to engage with each other in "squad" support groups and paired users with mentors (other users who .....more
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|  | Numenta in 2020: The Future of AI> |
Yoffie, David B.;Armstrong, Cameron;Tao, Mei;Zwierz, Marta
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Case | 9-720-463 |
2020/05/18 | 23p |
In 2020, Numenta''s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business around intellectual property.
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|  | TiVo 2020> |
Yoffie, David B.;Fisher, Daniel
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Case | 9-720-457 |
2020/04/07 | 5p |
This short cases provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder).
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|  | The US-China Trade War: Deal or No Deal?> |
Yang, Dennis;Ha, Jiming;Holtz, Paul;Yemen, Gerry
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Case | UV8014 |
2020/03/17 | 31p |
The US-China trade war in 2019 led to major shifts in global trade and supply chains, highlighting the recent trend in deglobalization. This case discusses the patterns of international trade and capital flows across the two countries, determinants of trade imbalances, and the role of national savings, policies, institutions, and exchange rates. The material allows for an examination of several factors, including the broader context of tech competition .....more
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|  | Deutsche Bank Restart: Goodbye Goldman Sachs of Europe?> |
Allayannis, Yiorgos;Yemen, Gerry;Holtz, Paul
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Case | UV7999 |
2020/02/26 | 28p |
This public-sourced case describes the latest restructuring efforts by Deutsche Bank (DB) and gives a short history of prior restructuring efforts from the decade before. In July 2019, Christian Sewing, the new CEO of DB, announced a series of measures that included, among others, the elimination of global equity trading, the layoff of 18,000 employees, the creation of a "bad bank" to transfer noncore assets, and the suspension of dividends .....more
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|  | Uber: Applying Machine Learning to Improve the Customer Experience> |
Sawhney, Mohanbir;Shah, Birju;Yu, Ryan;Rubtsov, Evgeny;Goodman, Pallavi
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Case | KE1161 |
2020/01/14 | 21p |
After reading and analyzing the case, students will be able to: understand how to identify customer pain points by using customer experience mapping and the Jobs to Be Done framework; identify hypotheses to measure and improve the customer experience; articulate the logic for creating a quantitative metric for the quality of the customer experience; understand how business executives can lead the development of machine learning analytics models.
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|  | Fidelity Labs and the Digital Transformation of Fidelity Investments> |
Youngdahl, William E;Ramaswamy, Kannan;Hunsaker, B. Tom
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Case | TB0587 |
2020/01/01 | 8p |
The financial services industry in the United States was witnessing a metamorphosis of significant dimensions as the 2020s dawned. After years of fairly predictable, stable industry dynamics, the intensity of rivalry was starting to increase. Many of the changes seemed to occur at the confluence of three major trends that characterized the industry; namely, (1) the advent of extremely cheap computing power and ubiquitous connectivity; (2) the increasing .....more
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|  | Amazon: Merging Digital and Physical Worlds for Market Growth> |
Hunsaker, B. Tom;Teagarden, Mary B.;Youngdahl, William E
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Case | TB0589 |
2020/01/01 | 7p |
This case study focuses on enterprise considerations when entering into new sales modalities. Retail shopping models had long been considered binary - either e-commerce or brick and mortar. In practice the retail industry involved a long spectrum with pure e-commerce on one end and pure brick and mortar on the other end. In between, many different models were emerging like ordering online and picking up in-store (Walmart''s Grocery Pickup), .....more
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