Supplement to case 222012.

Blu-Smart Mobility Pvt. Ltd. (BluSmart) was India''s first company to foray into the electric mobility space. Launched in 2019, BluSmart offered ride sharing, car sharing, and shared charging services, and aimed to make India a pollution-free country by providing customers with a complete urban mobility solution. Within a year, BluSmart had garnered investors'' attention and received millions in funding to grow its fleet. It also planned .....more

Supplement to 522087.

Based in China, Envision was one of the world''s leading Greentech companies. Chief Executive Officer Lei Zhang had set the goal of achieving carbon neutrality across the company''s global operations and supply chain by 2022 and 2028 respectively. As part of its longer-term goal of finding ways to match the supply of renewable energy with demand more efficiently, the company was also pursuing a Smart City project in Singapore as well .....more

Toyota''s supply chain, long admired as an industry benchmark for efficiency and effectiveness, was unable to supply critical parts to replenish inventory in its plants pursuant to the global chip shortages that resulted from the general disruption created by the Covid-19 pandemic. During the first quarter of 2021, the delta variant of the virus was spreading across the globe. Southeast Asia, where Toyota sourced many auto components, was .....more

In 2021, Slack was acquired by Salesforce. While widely viewed as the best corporate collaboration and messaging software, Slack was being challenged by Microsoft, which was giving away its competitive product, Microsoft Teams, for free with a subscription to Microsoft''s Office software suite. The purpose of this case is explore how to compete with "free." The case examines the advantages and disadvantages of bundling and how to .....more

With the arrival of a digital era, digitalization has penetrated into every aspect of production and life, and brought many new opportunities and challenges. Under such circumstances, traditional enterprises have launched digital transformation one after another. It''s worthwhile to draw on the experience of these enterprises in addressing the pain points and difficulties encountered in their chosen strategic path and the progress of digital .....more

Greenpac (Singapore) Private Limited (Greenpac) was a green packaging solution provider led by the founder and chief executive officer. Under her vision, Greenpac aimed to become a world-class knowledge-based company that offered innovative and environmentally friendly packaging solutions. Greenpac was also a champion of corporate social responsibility (CSR), advocating for environmental sustainability and social issues. In 2019, the head of the CSR .....more

Guangzhou KingMed Diagnostics was the leading third-party independent clinical laboratory in China. On the eve of the Lunar New Year in 2020, the chairman and CEO of Guangzhou KingMed Diagnostics mobilized the whole group to respond to the outbreak of the new coronavirus from Wuhan. With the group''s tremendous growth in both business and size since its initial public offering, there were growing concerns about the provision of quality customer .....more

This field-based case uses the 66 North Company, an iconic Icelandic designer and manufacturer of premium outerwear, to unfold circumstances that allow for an analysis of the firm''s value proposition, competitive position, and growth opportunities. The 66 North brand image was believed to be an important contributor to its success over the years. Outside Nordic countries, 66 North had grown since 2013, especially following its shift to .....more