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 CaseGeorge Soros: The Stateless Statesman
作者姓名:Jones, Geoffrey;Ying, Wendy
商品類型:Case商品編號:9-321-012
出版日期:2020/08/10商品頁數:26p

 

 CaseAirbnb: Home Sharing in China
作者姓名:Beamish, Paul W.;Yang, Zoe
商品類型:Case商品編號:W20617
出版日期:2020/07/31商品頁數:9p

In 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expanding .....more

 CaseCareer Karma: Growth in a Time of Global Uncertainty (A)
作者姓名:Huang, Laura;Jiang, Elizabeth;Yu, Brandon
商品類型:Case商品編號:9-420-121
出版日期:2020/06/25商品頁數:16p

Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or "coding bootcamps," that would lead to a successful career pivot upon graduating from the program. The platform also encouraged users to engage with each other in "squad" support groups and paired users with mentors (other users who .....more

 CaseNumenta in 2020: The Future of AI
作者姓名:Yoffie, David B.;Armstrong, Cameron;Tao, Mei;Zwierz, Marta
商品類型:Case商品編號:9-720-463
出版日期:2020/05/18商品頁數:23p

In 2020, Numenta''s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business around intellectual property.

 CaseTiVo 2020
作者姓名:Yoffie, David B.;Fisher, Daniel
商品類型:Case商品編號:9-720-457
出版日期:2020/04/07商品頁數:5p

This short cases provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder).

 CaseThe US-China Trade War: Deal or No Deal?
作者姓名:Yang, Dennis;Ha, Jiming;Holtz, Paul;Yemen, Gerry
商品類型:Case商品編號:UV8014
出版日期:2020/03/17商品頁數:31p

The US-China trade war in 2019 led to major shifts in global trade and supply chains, highlighting the recent trend in deglobalization. This case discusses the patterns of international trade and capital flows across the two countries, determinants of trade imbalances, and the role of national savings, policies, institutions, and exchange rates. The material allows for an examination of several factors, including the broader context of tech competition .....more

 CaseDeutsche Bank Restart: Goodbye Goldman Sachs of Europe?
作者姓名:Allayannis, Yiorgos;Yemen, Gerry;Holtz, Paul
商品類型:Case商品編號:UV7999
出版日期:2020/02/26商品頁數:28p

This public-sourced case describes the latest restructuring efforts by Deutsche Bank (DB) and gives a short history of prior restructuring efforts from the decade before. In July 2019, Christian Sewing, the new CEO of DB, announced a series of measures that included, among others, the elimination of global equity trading, the layoff of 18,000 employees, the creation of a "bad bank" to transfer noncore assets, and the suspension of dividends .....more

 CaseUber: Applying Machine Learning to Improve the Customer Experience
作者姓名:Sawhney, Mohanbir;Shah, Birju;Yu, Ryan;Rubtsov, Evgeny;Goodman, Pallavi
商品類型:Case商品編號:KE1161
出版日期:2020/01/14商品頁數:21p

After reading and analyzing the case, students will be able to: understand how to identify customer pain points by using customer experience mapping and the Jobs to Be Done framework; identify hypotheses to measure and improve the customer experience; articulate the logic for creating a quantitative metric for the quality of the customer experience; understand how business executives can lead the development of machine learning analytics models.

 CaseFidelity Labs and the Digital Transformation of Fidelity Investments
作者姓名:Youngdahl, William E;Ramaswamy, Kannan;Hunsaker, B. Tom
商品類型:Case商品編號:TB0587
出版日期:2020/01/01商品頁數:8p

The financial services industry in the United States was witnessing a metamorphosis of significant dimensions as the 2020s dawned. After years of fairly predictable, stable industry dynamics, the intensity of rivalry was starting to increase. Many of the changes seemed to occur at the confluence of three major trends that characterized the industry; namely, (1) the advent of extremely cheap computing power and ubiquitous connectivity; (2) the increasing .....more

 CaseAmazon: Merging Digital and Physical Worlds for Market Growth
作者姓名:Hunsaker, B. Tom;Teagarden, Mary B.;Youngdahl, William E
商品類型:Case商品編號:TB0589
出版日期:2020/01/01商品頁數:7p

This case study focuses on enterprise considerations when entering into new sales modalities. Retail shopping models had long been considered binary - either e-commerce or brick and mortar. In practice the retail industry involved a long spectrum with pure e-commerce on one end and pure brick and mortar on the other end. In between, many different models were emerging like ordering online and picking up in-store (Walmart''s Grocery Pickup), .....more