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 SupplementMiracle Therapeutics (B)
作者姓名:Tadikonda, Satish;Marks, William;Yajnik, Wendi
商品類型:Supplement商品編號:9-824-044
出版日期:2024/03/29商品頁數:2p

Beth Sharp and Jennifer Brilliant founded Miracle Therapeutics based on intellectual property developed by Brilliant and her post-doctoral student, John Supreme, in Brilliant''s lab at Elite University (EU). Miracle will have to obtain a license from EU to the Brilliant patent rights and other technology, and the founders want this license to be exclusive. With venture funding waiting in the wings, Sharp and Brilliant set up a meeting with .....more

 SupplementEnergy Transition: Enabling Singapore Small and Medium Enterprises to Go Solar, Student Spreadsheet
作者姓名:Zhang, Weina;Ang, Vigilia;Yuan, Yannis
商品類型:Supplement商品編號:W37020
出版日期:2024/02/21商品頁數:0p

Spreadsheet supplement for case W34499. Weina Zhang is affiliated with National University of Singapore

 CaseEnergy Transition: Enabling Singapore Small and Medium Enterprises to Go Solar
作者姓名:Zhang, Weina;Ang, Vigilia;Yuan, Yannis
商品類型:Case商品編號:W34499
出版日期:2024/02/19商品頁數:16p

Green Consultant, a Singapore-based environmental consulting firm, had worked with several financial institutions before 2023 and was aware that many were interested in expanding their loan portfolios to include more environmentally inclined clients. In January 2023, one such client, a Singapore-based small and medium enterprise (SME) named Chang & Lee Manufacturing (CLM), approached Green Consultant to prepare a business proposal on how the SME .....more

 CaseCathay Pacific: Positioning for Competitive Advantage
作者姓名:Howard Lam, Pong Yuen;Yuen, Chi Lok Andrew
商品類型:Case商品編號:W35248
出版日期:2024/02/14商品頁數:12p

Cathay Pacific was founded in Hong Kong in 1946. As of July 2023, Cathay Pacific passenger and cargo airlines offered scheduled services to 81 destinations in 30 countries and regions worldwide, including 14 destinations in the Chinese Mainland. The group also served an additional 131 destinations in 21 countries and regions through code-share agreements. Effective January 1, 2023, Lavinia Lau was appointed chief customer and commercial officer and .....more

 CaseStarbucks Corporation: A Bittersweet Reputation Recovery (Digital Learning Experience)
作者姓名:Weil, Mary;Yan, Christine
商品類型:Case商品編號:W35315
出版日期:2024/02/14商品頁數:1p

In April 2018, following an in-store incident in Philadelphia that resulted in the unwarranted arrests of two Black men, Starbucks Corporation (Starbucks) faced a severe public relations crisis. A video of the incident, posted on Twitter, quickly generated widespread attention, online criticism, and in-person protests from people who accused the coffee giant of having exhibited racial bias. Within a few days, Starbucks shared press releases that featured .....more

 CaseCompass Pathways: Pioneering Psychedelic Treatment
作者姓名:Zuzul, Tiona;Lashley, Kisha;Yucaoglu, Gamze
商品類型:Case商品編號:9-724-412
出版日期:2024/02/01商品頁數:26p

This case follows Compass Pathways, a pioneering company developing treatment for depression based on psilocybin, the compound found in ''magic mushrooms.'' Psilocybin was a federally illegal substance in the U.S., and a "Schedule I" drug, defined as a drug "with no currently accepted medical use and a high potential for abuse." As the case opens in 2023, CEO Kabir Nath is preparing for the release of the company''s .....more

 CaseNSGC Technology: How to Succeed in Both Domestic and International Markets
作者姓名:Qin, Weiping;Pun, Hubert;Yang, Zhengxiong;Chen, Jiali;Li, Jiao;Gu, Yatao;Hu, Xiaoming;Yun, Zilong;Tang, Su;Hao, Shuang
商品類型:Case商品編號:W34159
出版日期:2024/01/31商品頁數:11p

NSGC Information Technology Co., Ltd. (NSGC Technology) is both a cybersecurity enterprise engaged in technological innovation and a software firm focusing on cyber range construction and cybersecurity talent cultivation. It boasts a long history of doing business with the military industry, and it has produced a wide range of competitive cyber range products. At its inception in 2014, NSGC Technology initiated XCTF, a CTF (capture the flag) competition .....more

 CasePrivate 5G Networks
作者姓名:Wu, Andy;Yang, Maggie
商品類型:Case商品編號:9-724-430
出版日期:2024/01/03商品頁數:10p

In the late 2010''s, 5G emerged as a new standard in communication technology. 5G was designed to enable ultra-reliable low-latency communications (URLLC), massive machine-type communication (MMTC), and enhanced mobile broadband (EMBB) (see Exhibit 1 for a detailed explanation), all while reducing power consumption by 90%. Whereas previous generations of mobile standards such as 2G, 3G, and 4G were deployed by mobile network operators (MNOs) .....more

 CaseAI21 Labs in 2023: Strategy for Generative AI
作者姓名:Yoffie, David B.;Dan, Orna;Corsi, Elena
商品類型:Case商品編號:9-724-383
出版日期:2023/09/13商品頁數:21p

Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text suggestions to help improve users'' prose; in 2021 it released Wordtune Read, an app that summarized documents. In 2021 the company unveiled its first Large Language Model (LLM), and .....more

 CasesHow AI Affects Our Sense of Self
作者姓名:Yalcin, Gizem;Puntoni, Stefano
商品類型:Cases商品編號:R2305K
出版日期:2023/09/01商品頁數:2868w

The increasing frequency of interactions we have with AI and automated technologies means it is vital to understand how those things make people feel about themselves. Why? Because how people feel about themselves affects a wide range of success factors, including sales, customer loyalty, word-of-mouth referrals, employee satisfaction, and employee performance. The authors have been studying people''s reactions to automated technology for .....more