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 CasesDesigning Better Online Review Systems
作者姓名:Donaker, Geoff;Kim, Hyunjin;Luca, Michael
商品類型:Cases商品編號:R1906H
出版日期:2019/11/01商品頁數:9p

Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they attain a critical level of quantity and quality. The authors describe principles for setting the incentives, design choices, and rules that help review platforms thrive. To address .....more

 CaseDeadly Wells in Bangladesh
作者姓名:Debaere, Peter
商品類型:Case商品編號:UV7879
出版日期:2019/10/01商品頁數:19p

This case allows instructors to lay out the challenges of providing universal access to safe drinking water in some developing and emerging countries-one of the current UN development goals. The challenge across developing countries is to find long-lasting and sustainable solutions, and to realize that present answers to the challenge may be a far cry from these criteria. The discussion aims to address the complex and multifaceted nature of water .....more

 CaseEthnic Branding in A Contemporary World: Soulfull Smoothix in The Indian Context
作者姓名:Kumar, S. Ramesh;Parameshwaran, Prashanth
商品類型:Case商品編號:IMB783
出版日期:2019/10/01商品頁數:8p

The Indian environment has experienced pronounced changes with respect to snacking and fitness in the recent times, especially among the middle-aged consumers, who are experiencing the pleasures of Western lifestyles along with the pains of fitness-related issues. The radical changes in lifestyles of consumers have led to unhealthy eating habits and snacking is a natural fall out of such a scenario. Soulfull Smoothix is a brand that is making an attempt .....more

 CaseThe Wellness Institute: To Brand or Not to Brand
作者姓名:Penner, Sara
商品類型:Case商品編號:W19542
出版日期:2019/09/26商品頁數:8p

Faced with the challenge of continuing to differentiate the Wellness Institute from traditional fitness facilities, the executive director at the non-profit organization was considering undertaking a thoughtful and comprehensive internal and external branding exercise to improve and refresh its brand. The executive director found the inconsistencies of the current brand troublesome. She was faced with some potential opportunities she would like to .....more

 CaseTokyo Smoke: Building a Retail Cannabis Brand (A)
作者姓名:Janssen, Eric;Chandrasekhar, R.
商品類型:Case商品編號:W19534
出版日期:2019/09/23商品頁數:6p

In 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on Starbucks Corporation, which had educated North American consumers about coffee and captured a huge share of the coffee market. He needed investment capital in order to build his brand and needed to .....more

 SupplementTokyo Smoke: Building a Retail Cannabis Brand (B)
作者姓名:Janssen, Eric;Chandrasekhar, R.
商品類型:Supplement商品編號:W19535
出版日期:2019/09/23商品頁數:2p

Supplement to case W19534 In 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on Starbucks Corporation, which had educated North American consumers about coffee and captured a huge share of the coffee market. He needed investment capital in order to build .....more

 CaseAura Biosciences: Bringing a Breakthrough Drug to Market
作者姓名:Dolan, Robert J.;Mojir, Navid
商品類型:Case商品編號:9-520-032
出版日期:2019/09/23商品頁數:13p

 

 CaseZarr Tech: Next Steps for a Growing Business
作者姓名:Gosse, Julie;Eidenberg, Martin
商品類型:Case商品編號:W19526
出版日期:2019/09/20商品頁數:8p

In 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increasingly competitive information technology consulting sector, he questioned whether Zarr Tech was well positioned to take advantage of further industry growth, and he wondered how best to promote his .....more

 CaseZerodha: Sustaining a Leadership Position in India
作者姓名:Singh, Vipul Kumar;Puri, Sandeep
商品類型:Case商品編號:W19530
出版日期:2019/09/20商品頁數:15p

In January 2019, the low-cost brokerage house Zerodha emerged as India''s largest broker by number of customers. From 2014 to 2018, Zerodha''s client addition had grown by 200-300 per cent annually; however, the company now needed a strategy to maintain and defend its leadership position. It needed to tap India''s retail broking segment for continued growth. And in a market swamped with nearly identical products, Zerodha needed .....more

 CaseRobinsons Retail Holdings Inc.: Navigating Rustan''s Acquisition
作者姓名:Puri, Sandeep;Pandey, Shweta;Hayati, Babak
商品類型:Case商品編號:W19518
出版日期:2019/09/18商品頁數:12p

With the acquisition of Rustan Supercenters Inc. (Rustan''s) in November 2018, Robinsons Retail Holdings Inc. (Robinsons) had become one of the top retailers in the Philippines, with over 1,800 stores. Although the acquisition brought Rustan''s network of more than 80 stores, located largely in Metropolitan Manila, under the Robinsons umbrella, the multiformat retail giant could not use the trademark and trade name ""Rustan''s"" .....more