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     您目前瀏覽的的主題是Marketing


      資料筆數共計3741筆,共計 375

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 CaseCaps and Crowns Dental Clinic: Exploring Business Opportunities
作者姓名:Madhavan, Vinod;Prasad, Durga;M, Souparna;B, Haifa
商品類型:Case商品編號:W21242
出版日期:2021/05/20商品頁數:7p

In 2019, after completing her postgraduate work in dentistry in Mangalore, India, an entrepreneur decided to set up a chain of clinics in Bengaluru, in the Indian state of Karnataka. She was not considering any partnerships for her venture, which she planned to fund with personal capital and a bank loan. The entrepreneur consulted her long-time friend, an independent business consultant, who introduced her to the manager of the Indian government-owned .....more

 CasesWhy Customer Loyalty Programs Can Backfire
作者姓名:Harvard Business Review
商品類型:Cases商品編號:F2103A
出版日期:2021/05/01商品頁數:5p

When members experience service failures, they get more upset than nonmembers. Here''s how to mitigate the damage. plus BLM and the fortunes of black entrepreneurs, how knowledge work has changed in the pandemic, and more.

 CaseDistinct Software
作者姓名:Narayandas, Das;Sengupta, Arijit;Wray, Jonathan
商品類型:Case商品編號:9-521-101
出版日期:2021/04/26商品頁數:5p

Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of "grow and win at any cost" has dimmed with increasing competition and margin pressures. To help navigate its sales organization through this difficult phase and improve sales productivity, the firm has hired Sam Chadwick, a digitally savvy industry veteran as its new Global Sales Head. .....more

 CaseKia Motors: Positioning and Growth Strategies in India
作者姓名:Gupta, Nitin
商品類型:Case商品編號:W21161
出版日期:2021/04/09商品頁數:11p

Kia Motors India (Kia) had tasted success in India within a year of the launch of its product Seltos. Kia''s managing director and chief executive officer was quite happy with the sales figures for Seltos, the mid-sized sport utility vehicle (SUV) launched in August 2019, and was fairly confident that Kia''s compact SUV Sonet would follow the same path. Kia''s positioning strategies had worked very well thus far, and the company .....more

 CaseZenxin Organic: From Brick and Mortar to Digital Retail
作者姓名:Lui, Patricia;Bhattacharya, Lipika
商品類型:Case商品編號:SMU935
出版日期:2021/04/06商品頁數:19p

Set in July 2020, this case talks about ZENXIN Organic (Zenxin) - an organic farming company of fresh produce in Malaysia, and traces its evolution using the brick and mortar retail supply model in a nascent market where customers liked to "see and feel" fresh produce before purchasing them. Zenxin used a ''Farm to Fork'' approach to expand its brick and mortar retail business to become the largest supplier of organic produce .....more

 CaseBlue Meridian Partners (A): Scaling for Impact
作者姓名:Rangan, V. Kasturi
商品類型:Case商品編號:9-521-090
出版日期:2021/03/12商品頁數:20p

In 2018, Edna McConnell Clark Foundation in a bold move transferred all its assets to a fund pooled with other General Partners and Limited Partners, called Blue Meridian Partners, to focus substantial long range investments in a few carefully chosen nonprofits. The fund was intended to find proven, scalable solutions to problems that trapped America''s young people in poverty. In addition to discussing the merits and demerits of this new .....more

 SupplementBlue Meridian Partners (B): Pivoting in a Crisis
作者姓名:Rangan, V. Kasturi
商品類型:Supplement商品編號:9-521-091
出版日期:2021/03/12商品頁數:11p

 

 CaseMarketplace Analysis Exercise
作者姓名:Kominers, Scott Duke
商品類型:Case商品編號:9-821-118
出版日期:2021/03/05商品頁數:3p

 

 CaseMarket Disruption Strategies: The Transformation of Xiaomi
作者姓名:Yang, Haiyang;Ma, Jingjing;Roese, Neal J.;Chattopadhyay, Amitava
商品類型:Case商品編號:IN1717
出版日期:2021/02/24商品頁數:28p

After breaking into China''s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage. The case describes the changing market landscape, Xiaomi''s product portfolio, .....more

 CaseLinc Pen and Plastics Limited: Creating a Brand from a New Product
作者姓名:Adhikari, Atanu;Lall, Seema
商品類型:Case商品編號:W21046
出版日期:2021/02/16商品頁數:11p

Linc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equity .....more