In May 2025, the pharmaceutical company Eli Lilly seemed to be pulling ahead in the lucrative obesity drug market. Its GLP-1 drug, Zepbound, had gained market share over its competitor, Novo Nordisk''s Wegovy, and its next-generation obesity pill seemed promising. But U.S. consumers, policymakers, and health care payers complained that Zepbound was too expensive, putting the drug out of reach for the 40% of Americans with obesity. Lilly had .....more

Spreadsheet supplement for case 526008.

In January 2025, Bloom Books, a romance-focused imprint of publishing company Sourcebooks, is making headlines for having landed more than two dozen titles on the bestseller list in the previous year. Launched in 2021 with E L James as its first author, Bloom has since signed more than forty authors, establishing itself as a sought-after partner for authors who have built up a fanbase through self-publishing and who are looking to expand their reach. .....more

To respond to a volatile inflation crisis, should the CEO of Burger & Bites, a fictional fast-food chain, introduce dynamic pricing to its restaurants? The company''s input costs are increasing quickly since several of its ingredients come from other countries. Meanwhile, the CEO is facing intense pressure from investors to boost margins. Using its new digital menus and mobile app, the company could start adjusting prices in real time .....more

To respond to a volatile inflation crisis, should the CEO of Burger & Bites, a fictional fast-food chain, introduce dynamic pricing to its restaurants? The company''s input costs are increasing quickly since several of its ingredients come from other countries. Meanwhile, the CEO is facing intense pressure from investors to boost margins. Using its new digital menus and mobile app, the company could start adjusting prices in real time .....more

To respond to a volatile inflation crisis, should the CEO of Burger & Bites, a fictional fast-food chain, introduce dynamic pricing to its restaurants? The company''s input costs are increasing quickly since several of its ingredients come from other countries. Meanwhile, the CEO is facing intense pressure from investors to boost margins. Using its new digital menus and mobile app, the company could start adjusting prices in real time .....more

It was late September 2024, just six months since Saxbys proudly opened its newest location on March 6 at Purdue University''s Neil Armstrong Hall of Engineering in West Lafayette, Indiana. The fall semester was in full swing, and with students back on campus and foot traffic on the rise, Saxbys was entering a critical phase for brand visibility and growth. Nick Bayer, Saxbys'' founder and chief executive officer (CEO), recognized .....more

Nimish Aggarwal inherited Shakti Brick Store M/S (Shakti Bricks), a clay brick manufacturing company, from his father, Suresh Chandra, in 2020. In May 2024, Aggarwal realized that rising competition, emerging alternatives to bricks and production technologies, and increasingly stringent regulation required decisive action if the company were to survive. Aggarwal was concerned about the changing kiln industry, its significant challenges, the decreasing .....more

In 2015, a Vietnamese entrepreneur formulated a business idea to create a digital window into children''s classrooms that would not only inform parents but also engage and reassure them throughout the day. By late 2016, KidsOnline One Member Company Limited (KidsOnline) had been launched and the company had created an app. However, the founder and her team still had many critical strategic questions to answer: How could KidsOnline go about .....more

Tata Tea Premium, the flagship brand of Tata Consumer Products Limited, faced mounting challenges from aggressive regional competitors offering localized identities and pricing advantages. While the brand had long leveraged its stature through national campaigns, most notably the iconic Jaago Re movement that transformed tea from a beverage into a symbol of social awakening, it struggled to sustain growth against brands deeply rooted in local cultures. .....more