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 CasesHow to Win with Machine Learning
作者姓名:Agrawal, Ajay;Gans, Joshua;Goldfarb, Avi
商品類型:Cases商品編號:R2005L
出版日期:2020/09/01商品頁數:9p

Many companies can dramatically improve their products and services by using machine learning--an application of artificial intelligence that involves generating predictions from data inputs. Amazon, Google, and other tech giants are already experts at taking advantage of this technology. Smaller enterprises and late entrants, however, may be unsure how to do likewise to gain market share for themselves. This article suggests that early movers will .....more

 SupplementDigital Marketing at HBS Online, Spreadsheet Supplement
作者姓名:Gupta, Sunil;Lal, Rajiv
商品類型:Supplement商品編號:9-521-702
出版日期:2020/08/18商品頁數:0p

Spreadsheet supplement for case 521027.

 SupplementInstabeat - Crossing the Finish Line
作者姓名:Ghosh, Shikhar;Tempest Keller, Nicole;Thapar, Alpana
商品類型:Supplement商品編號:9-821-012
出版日期:2020/07/24商品頁數:16p

An examination of the strategic, operational, and personal challenges facing the founder of a startup in the "wearable" technology space.

 CaseMichael Solomonov: Jerusalem in a Bowl
作者姓名:Groysberg, Boris;Hecht, Evan M S;Connolly Baden, Katherine
商品類型:Case商品編號:9-421-016
出版日期:2020/07/17商品頁數:28p

Before the COVID-19 pandemic hit, Michael Solomonov and Steven Cook had begun to wonder whether it might be time to rethink their opportunistic approach to the expansion of their small restaurant empire in Philadelphia, CooknSolo. The pandemic, however, caused an abrupt and intense change of focus-the goal was no longer expansion, but survival. Solomonov had overcome much in his life, including addiction and the death of his younger brother; these .....more

 CaseMOD Pizza: A Winning Recipe? (Abridged)
作者姓名:Groysberg, Boris;Vaughan, John D.;Preble, Matthew
商品類型:Case商品編號:9-420-118
出版日期:2020/06/08商品頁數:24p

This is an abridged version of MOD Pizza: A Winning Recipe? Case study number 416-004. Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015 to 200 stores by the end of 2016, and while the two believed that MOD could manage this growth from an operational standpoint, they wanted to make sure that MOD''s culture .....more

 CaseBig Boom Beverages: Fight or Flight?
作者姓名:Greyser, Stephen A.;Ellet, William
商品類型:Case商品編號:9-920-557
出版日期:2020/05/26商品頁數:10p

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own money and funds from friends and family members. Their initial product sells reasonably well, but not enough to remain profitable. When they introduce a reformulated product, Totaled, its .....more

 CaseJustice-as-a-Service at RightNow
作者姓名:Ghosh, Shikhar;Rezvani, Amir Reza
商品類型:Case商品編號:9-820-117
出版日期:2020/05/23商品頁數:21p

The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as minimal viable product, defining and pivoting a business model, organizational requirements for a pivot, investor relations, disruptive business models, as well as business conduct in continental Europe. In 2017, Dr. Torben Antretter, a former competitive tennis player and academic researcher, .....more

 CaseThe Coronavirus (COVID-19) Pandemic and the Global Economy (A)
作者姓名:Cavallo, Alberto F.;Godwin, Christian
商品類型:Case商品編號:9-720-031
出版日期:2020/05/12商品頁數:33p

In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and unprecedented supply and demand disruptions crippled the economy. In response, central banks announced massive lending programs to avoid a financial meltdown, and governments were launching .....more

 CaseWH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability
作者姓名:Goldberg, Ray A.
商品類型:Case商品編號:9-920-304
出版日期:2020/05/07商品頁數:17p

 

 CaseMent.io: Knowledge Analytics for Team Decision Making
作者姓名:Grushka-Cockayne, Yael;Polzer, Jeffrey T.;Ma, Susie L.;Pasternak, Shlomi
商品類型:Case商品編號:9-420-078
出版日期:2020/04/03商品頁數:18p

Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg''s frustration that, while organizations collected ever increasing amounts of data, the information gathering process did not capture human insights, which he viewed as critical to the use of the data. In early 2020, Rosenberg felt that .....more