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 CasesThe "New You" Business
作者姓名:Bettencourt, Lance A.;Pine, B. Joseph, II;Gilmore, James H.;Norton, David W.
商品類型:Cases商品編號:R2201D
出版日期:2022/01/01商品頁數:13p

All too often fitness centers, medical providers, colleges, and organizations in many other industries seek to distinguish themselves only on the quality, convenience, and experience of what they sell, say the authors. It''s not that those things aren''t important. But they matter only as means to the ends that people seek. Too many organizations lose sight of this truth. Even when they do promote what they sell in relation to consumers'' .....more

 SupplementThe Multichannel Challenge at Natura in Beauty and Personal Care (B): Building a Successful Digital and Omnichannel Transformation
作者姓名:Farris, Paul W.;Guissoni, Leandro;Lourenco, Carlos Eduardo;Boccia, Murillo
商品類型:Supplement商品編號:UV8412
出版日期:2021/12/15商品頁數:16p

Between 2013 and 2019, Natura undertook a set of initiatives to begin its digital transformation and accelerate the global expansion that resulted in it becoming the world''s fourth-largest beauty group. Along with its traditional door-to-door operation, Natura opened new channels including e-commerce, mobile apps, and physical stores, while it accelerated its international expansion with the acquisition of the Australian brand Aesop in 2013, .....more

 SupplementThe Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business
作者姓名:Guissoni, Leandro;Moraes, Tricia Karla Lacerda;Cernev, Adrian Kemmer
商品類型:Supplement商品編號:UV8413
出版日期:2021/12/15商品頁數:18p

In 2021, the world''s fourth-largest beauty group, Natura &Co, was in the middle of a digital transformation process. Originally a direct-selling company, Natura transitioned to a multichannel business through online and offline channels, while acquiring strong brands such as Aesop, The Body Shop, and Avon. In the A case, the challenge for Natura CEO Jo o Paulo Ferreira''s challenge was to find the right balance between the direct-selling .....more

 CaseWhistleblowing at Veolia: A Technology Solution
作者姓名:Dey, Aiyesha;Heese, Jonas;Godwin, Christian;Weber, James
商品類型:Case商品編號:9-122-050
出版日期:2021/12/10商品頁數:21p

 

 CaseBoeing 737 Max 8 - A Stalled Communication Take-Off?
作者姓名:Ganapathy, Deepti;Gomes, Jacqueline
商品類型:Case商品編號:IMB903
出版日期:2021/12/09商品頁數:15p

This case focuses on a key business decision taken by The Boeing Company to counter competition from its rival Airbus - in a duopoly market. The pressure to stay relevant, be competitive and bag a large market pie in the burgeoning aviation sector, led Boeing to make a series of untimely decisions that resulted in two plane crashes, followed by an expos of several safety and regulatory practices and processes. The case presents Boeing''s .....more

 CaseMeesho (A): Exploring Hyperlocal Fashion
作者姓名:Jha, Srivardhini K.;Gomes, Jacqueline;Bhagavatula, Suresh
商品類型:Case商品編號:IMB907
出版日期:2021/12/09商品頁數:3p

Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences and decisions of Vidit Aatrey and Sanjeev Barnwal, two IIT Delhi graduates, as they build their venture - Meesho. The idea that they begin with, morphs substantially as they go through the process of finding a product-market fit. Each time they face a hurdle, they dig deeper into the needs and .....more

 SupplementMeesho (B): Technology Enablement of Small Retailers
作者姓名:Jha, Srivardhini K.;Gomes, Jacqueline;Bhagavatula, Suresh
商品類型:Supplement商品編號:IMB909
出版日期:2021/12/09商品頁數:3p

Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences and decisions of Vidit Aatrey and Sanjeev Barnwal, two IIT Delhi graduates, as they build their venture - Meesho. The idea that they begin with, morphs substantially as they go through the process of finding a product-market fit. Each time they face a hurdle, they dig deeper into the needs and .....more

 SupplementMeesho (C): Empowering India''s Women Entrepreneurs
作者姓名:Jha, Srivardhini K.;Gomes, Jacqueline;Bhagavatula, Suresh
商品類型:Supplement商品編號:IMB911
出版日期:2021/12/09商品頁數:5p

Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences and decisions of Vidit Aatrey and Sanjeev Barnwal, two IIT Delhi graduates, as they build their venture - Meesho. The idea that they begin with, morphs substantially as they go through the process of finding a product-market fit. Each time they face a hurdle, they dig deeper into the needs and .....more

 CaseSmall Farmers in a Big Country: Challenges Faced by Sunriver Tea
作者姓名:Ouyang, Taohua;Gong, Ke;Shen, Meihua;Li, Zhengbo;Zheng, Shuwen
商品類型:Case商品編號:TU0123
出版日期:2021/11/10商品頁數:14p

Small farmers in a big country" is an accurate portrayal of the tea industry in China. China''s tea industry chain links thousands of tea farmers and more than 70,000 tea-related enterprises. However, the highly dispersed structure of the tea industry restricts its development. Sunriver Holding Group Co. Ltd. ("Sunriver Group") started to invest in and acquire the time-honoured Keemun Black Tea Factory after signing an agreement .....more

 CaseVelasca: Organizing Growth
作者姓名:Giacomin, Valeria;Wadhwani, R. Daniel
商品類型:Case商品編號:SCG591
出版日期:2021/10/18商品頁數:16p

Italian entrepreneurs Enrico Casati and Jacopo Sebastio, just out of college, founded Velasca, a men''s shoes e-commerce retailer in 2013. In less than 8 years, Velasca grew from an online shop offering moderately-priced, handcrafted shoes into an omni-channel brand with ambitions to become a "total-look" men''s brand. We see the pivotal decisions that Casati and Sebastio made to ensure continuous growth while navigating .....more