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 CaseFrom GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT
作者姓名:Cohen, Lauren H.;Ryffel, Richard;Headinger, Grace
商品類型:Case商品編號:9-222-085
出版日期:2022/05/12商品頁數:17p

Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge''s own NFT platform - Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a central node in the crypto industry. He further believed SkyBridge could differentiate itself from OpenSea and other platforms by tying non-fungible tokens with fungible experiences. .....more

 CaseBrand Singapore: Capturing the Spirit of a Nation
作者姓名:Reddy, Srinivas K.;Chan, CW
商品類型:Case商品編號:SMU060
出版日期:2022/05/10商品頁數:16p

The Singapore Tourism Board (STB) had been working on a new brand campaign to attract visitors to Singapore. However, instead of highlighting the country''s attractions and listing the reasons why it would be a good destination, they wanted to roll out a different kind of campaign that would resonate with consumers. Working with the Economic Development Board (EDB), STB developed a country brand to deliver a more compelling message to tourists .....more

 CaseProGlove Smart Gloves: Let''s Save Four Million Dollars A Day!
作者姓名:Wee, Kwan Eng;Ott, Holly;Cheah, Sin Mei
商品類型:Case商品編號:SMU056
出版日期:2022/04/18商品頁數:16p

In 2014, ProGlove emerged the third-place winner in Intel''s "Make It Wearable Challenge". The ProGlove team of four who had met at the Technical University of Munich in Bavaria, Germany, had submitted the idea of a "smart glove," which was a barcode scanner, motion detector, and RFID reader connected to the back of an industrial-grade work glove for use in high volume manufacturing. The idea was based on observations of .....more

 CaseReclaiming the Land of Purple: Purpl''s Mission to Unlock Finance in Lebanon
作者姓名:Cohen, Lauren H.;Headinger, Grace
商品類型:Case商品編號:9-222-078
出版日期:2022/03/28商品頁數:18p

Karl Naim, Co-Founder and CEO of Purpl, embarked on a venture to lower remittance costs for his native Lebanon. Since October 2019, the Lebanese economy had entered a free fall as its banking sector collapsed and large swathes of its population were plunged into poverty. As a repeat technology entrepreneur, Naim alongside his two co-founders decided to launch a new remittance aggregator to improve access to low-cost remittances, which acted as a lifeline .....more

 CaseBTS & ARMY
作者姓名:Chung, Doug J.;Koo, Kay R.
商品類型:Case商品編號:9-522-077
出版日期:2022/03/21商品頁數:43p

The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have four Billboard Hot 100 No. 1 singles in less than a year. A critical component of BTS''s success has been the efforts of a vast network of very dedicated fans called the ARMY. .....more

 CaseUnilever: Remote Work in Manufacturing
作者姓名:Choudhury, Prithwiraj;Ma, Susie L.
商品類型:Case商品編號:9-622-030
出版日期:2022/03/17商品頁數:14p

In December 2021, Unilever-one of the world''s largest producers of consumer goods-was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a facility in Brazil with state-of-the art sensors on factory equipment to collect real-time data. The data was then analyzed using machine learning applications on the cloud so .....more

 CaseWashio (A): Laundry On Demand
作者姓名:Casadesus-Masanell, Ramon;Elterman, Karen
商品類型:Case商品編號:9-722-442
出版日期:2022/03/10商品頁數:30p

 

 SupplementWashio (B1): Pricing Considerations
作者姓名:Casadesus-Masanell, Ramon;Elterman, Karen
商品類型:Supplement商品編號:9-722-444
出版日期:2022/03/10商品頁數:8p

 

 SupplementWashio (B2): Cost Considerations
作者姓名:Casadesus-Masanell, Ramon;Elterman, Karen
商品類型:Supplement商品編號:9-722-445
出版日期:2022/03/10商品頁數:5p

 

 SupplementWashio (B3): Considering Vertical Integration
作者姓名:Casadesus-Masanell, Ramon;Elterman, Karen
商品類型:Supplement商品編號:9-722-446
出版日期:2022/03/10商品頁數:8p