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 CasesHow to Win with Machine Learning
作者姓名:Agrawal, Ajay;Gans, Joshua;Goldfarb, Avi
商品類型:Cases商品編號:R2005L
出版日期:2020/09/01商品頁數:9p

Many companies can dramatically improve their products and services by using machine learning--an application of artificial intelligence that involves generating predictions from data inputs. Amazon, Google, and other tech giants are already experts at taking advantage of this technology. Smaller enterprises and late entrants, however, may be unsure how to do likewise to gain market share for themselves. This article suggests that early movers will .....more

 CasePivotal Ventures: Bending the Curve on Women''s Power and Influence
作者姓名:Applegate, Lynda M.;Panda, Ankita
商品類型:Case商品編號:9-821-015
出版日期:2020/07/08商品頁數:24p

 

 CaseMajid Al Futtaim Retail Geographic Expansion: Brick or Click?
作者姓名:Alcacer, Juan;Thapar, Alpana
商品類型:Case商品編號:9-720-482
出版日期:2020/06/24商品頁數:28p

This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the Middle East, Africa, and Asia, a company that strived to strike the right balance of offline and online for each of the markets it served. MAF Retail had a strong presence in the Middle .....more

 CaseNumenta in 2020: The Future of AI
作者姓名:Yoffie, David B.;Armstrong, Cameron;Tao, Mei;Zwierz, Marta
商品類型:Case商品編號:9-720-463
出版日期:2020/05/18商品頁數:23p

In 2020, Numenta''s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business around intellectual property.

 CaseThyrocare: Disrupting the Indian Diagnostic Industry
作者姓名:Srinivasan, Suresh;Agarwal, Swati;Sepuri, Sameera
商品類型:Case商品編號:W20389
出版日期:2020/05/06商品頁數:20p

In the mid-1990s, Thyrocare disrupted the Indian medical diagnostic industry and steadily gained market share over the next two decades to become one of the top five competitors in India. Thyrocare built and sustained a competitive advantage and entered closely-related businesses. By 2017, the diagnostic industry had become extremely dynamic and competitors were attempting to replicate the unique operating model of Thyrocare. Stand-alone companies .....more

 CaseCOVID-19: The Global Shutdown
作者姓名:Alfaro, Laura;Jeong, Sarah
商品類型:Case商品編號:9-320-108
出版日期:2020/05/05商品頁數:28p

In the first months of 2020, a pandemic overwhelmed the world. COVID-19, commonly known as the coronavirus, spread from China and created a severe public health emergency across countries. While an immediate fear of the disease''s impact on human life permeated society, the world battled another concern for the severe economic downturn that was brought about by attempts to suppress the virus. World trade, tourism, capital flows, remittances, .....more

 CaseCaf Kenya
作者姓名:Applegate, Lynda M.;Kindley, James T.
商品類型:Case商品編號:9-920-551
出版日期:2020/04/20商品頁數:8p

This case describes Caf Kenya, a Kenyan-based chain of casual quick-food restaurants. The chain was started in 2011 in Nairobi by Nekesa Kuria. Kuria started Caf Kenya and grew it by reinvesting profits into company stores and through franchising. She also concentrated on getting the details right, and she helped this effort by hiring the best people possible. Further, she feels a responsibility to help other African women succeed as business .....more

 CaseTamul Plates Marketing: Channel Challenges for an Organic Product
作者姓名:Aithal, Rajesh
商品類型:Case商品編號:W20303
出版日期:2020/04/20商品頁數:7p

In early January 2018, the chief executive officer and co-founder of Tamul Plates Marketing Private Limited had just confirmed the next round of much-needed funding. Having accomplished this goal, he was reassured that funding was taken care of until 2020. The funds would drive a long-awaited expansion and take the company to its next phase of growth. Although he had worked hard to refine the company''s business model over the previous six .....more

 CaseCredEx Fintech: Business Model Transformation During the Digital Era
作者姓名:Huang, Laura;Amit, Raphael;Han, Xu
商品類型:Case商品編號:9-420-080
出版日期:2020/04/17商品頁數:22p

Founded in 2010, CredEx has been a fast and constant innovator in the microfinance industry in China. Tang Xia, CEO and co-founder of CredEx, has led the company through a number of profound business model innovations in response to external environment changes, which transformed the company from an offline, operation heavy micro lending company to an online, data driven FinTech company. This case describes CredEx''s business model transformation .....more

 CaseNTT DOCOMO''s Race to 5G
作者姓名:Alcacer, Juan;Melcher, Horst;Kanno, Akiko
商品類型:Case商品編號:9-720-413
出版日期:2020/04/07商品頁數:26p

The case, based on extensive interviews with NTT DOCOMO''s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and capacity, lower latency, and massive device connectivity, 5G could support new opportunities for growing NTT DOCOMO''s business, which has been on a non-growth path since .....more