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|  | Brainstorming a MVP for a Peloton Corporate Wellness Benefit> |
Torti, Sara McKinley
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Case | 9-825-081 |
2024/12/12 | 9p |
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|  | The Eve Group (A): Transforming the Traditional Apparel Industry through a Digitalized Platform> |
Chen, Yubo;Zhao, Ziqian
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Case | TU0187 |
2024/11/25 | 9p |
Founded in 1994, the Eve Group (Eve) evolved from a fashion brand into a comprehensive corporation with businesses ranging from apparel and fashion, community-based tailor services, a digital garment ordering and production platform, an online platform of ethnic arts, handcrafters, and designers, a cultural product brand, cultural exhibitions, and cultural tourism. Eve''s founder, XIA Hua (Xia), resigned from her job as a university lecturer .....more
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|  | The Eve Group (B): Digitally Empowering Village Embroiderers for the Global Market> |
Chen, Yubo;Zhao, Ziqian
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Supplement | TU0188 |
2024/11/25 | 22p |
Founded in 1994, the Eve Group (Eve) evolved from a fashion brand into a comprehensive corporation with businesses ranging from apparel and fashion, community-based tailor services, a digital garment ordering and production platform, an online platform of ethnic arts, handcrafters, and designers, a cultural product brand, cultural exhibitions, and cultural tourism. Eve''s founder, XIA Hua (Xia), resigned from her job as a university lecturer .....more
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|  | Nium''s Journey to Become the Leader in Real-Time Global Payments> |
Koh, Annie;Cheah, Sin Mei;Fernandez, David
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Case | 151SMU |
2024/11/20 | 13p |
This case is a sequel to "Nium: Leveraging Fintech to Disrupt Cross-Border Remittance Services" case study, but it can also be used as a standalone case. Set in 2024, it follows the growth journey of Nium, a Singapore-born fintech company founded in 2014 which pivoted from digital remittance to real-time global payments, through the unprecedented COVID-19 crisis. Prajit Nanu, the co-founder and CEO of Nium, believed that Nium had weathered .....more
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|  | Dr. Bombay Ice Cream> |
Kerr, William R.;Brownell, Alexis;Liu, Michael
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Case | 9-825-090 |
2024/11/17 | 15p |
This case examines the creation, launch, and rapid growth of Dr. Bombay Ice Cream, a joint venture between Happi Co., a consumer packaged goods incubator, and entertainment mogul Snoop Dogg, with his son, Cordell Broadus. The brand was inspired by a Bored Ape Yacht Club NFT and aimed to disrupt the stagnant ice cream market with innovative flavors and culturally resonant branding. By leveraging Happi Co.''s operational expertise and Snoop .....more
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|  | CARBON MASTERS INDIA LIMITED> |
G, Sabarinathan;Velamuri, Ramakrishna S
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Case | IM035B |
2024/11/01 | 13p |
The case describes the growth dilemma of an India-based startup that is trying to solve the twin problems of disposal of municipal solid waste and replacement of fossil fuels and chemical fertilizers with biogas and bio fertilizer that is produced from the processing of municipal solid waste. It brings out the challenges in managing growth in an enterprise that is trying to balance social impact and profitability. The challenge is exacerbated by the .....more
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|  | Effectuation During Conflict: Entrepreneurial Thinking to Provide Humanitarian Aid in Ukraine> |
Kenworthy, Amy;Hrivnak, George;Nemyrovskyy, Andriy;Kozlova, Valeria
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Case | W40240 |
2024/10/30 | 10p |
By October 2024, Andriy Nemyrovskyy, the chief executive officer and co-owner of Regno Italy UA LLC had spent 10 years growing his company into western Ukraine''s largest importer and distributor of food products and wine from around the world. As news of Russia''s invasion of Ukraine spread on February 24, 2022, Nemyrovskyy and his wife Marianna mobilized Regno staff members and hundreds of volunteers to rapidly create and scale a .....more
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|  | Hoodgoods: The Use of an Entrepreneurial Pivoting Strategy by a Digital Start-up> |
Chen, Jeff Yu-Jen;Osuigwe, Udo;Bouwer, Cara
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Case | W36711 |
2024/10/18 | 8p |
Online grocery shopping and two-sided platform businesses are on the rise in South Africa. In 2020, shortly before South Africa went into lockdown as a result of the outbreak of the COVID-19 pandemic, Sadaf Vahedna established a digital venture called Hoodgoods with seven cofounders. As the company name suggests, the business aimed to connect customers with small retail businesses around their neighbourhoods. Three years later, the cofounders faced .....more
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|  | Ninety One Cycles: Pedalling Beyond Urban Borders> |
Thakur, Vinod;Dhingra, Deepali
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Case | W37595 |
2024/10/17 | 11p |
Ninety One Cycles, a company owned by Alphavector (India) Private Limited, gained popularity in the Indian bicycle industry. Vishal Chopra, the company''s chief executive officer and cofounder, was reflecting on its growth over the last six years. Within a short period of time, it had become one of India''s most well-known bicycle manufacturers. Despite its success, the company was still considered a niche player, with its sales confined .....more
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|  | NextSkill 360: Teaching Coding Without Computers> |
Kumra, Rajeev;Dastidar, Surajit Ghosh
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Case | W37092 |
2024/10/15 | 13p |
Next Skills 360 EdTech Private Limited (Next Skills 360) was founded by Suraj Meiyur and Sowjanya Suraj in 2020 to teach computer skills to low-income schoolchildren, particularly those from remote and rural areas who did not have access to electricity, computers, or the internet. By May 2022, around 160,000 students and 3,500 teachers across India had used Next Skills 360''s products, ProGame and Life Skills 360. The company had also been .....more
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