我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 
 

     您目前瀏覽的的主題是Entrepreneurship


      資料筆數共計2857筆,共計 286

進階搜尋

 
 
 
12345678910...
 CasesWhen It''s Time to Pivot, What''s Your Story?
作者姓名:McDonald, Rory;Bremner, Robert
商品類型:Cases商品編號:R2005H
出版日期:2020/09/01商品頁數:9p

To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a venture''s future. Through extensive research with founders, innovation chiefs, analysts, and journalists, the authors have identified stratagems for maintaining stakeholder support .....more

 CasesCultural Innovation
作者姓名:Holt, Douglas B.
商品類型:Cases商品編號:R2005J
出版日期:2020/09/01商品頁數:11p

Companies struggle with innovation because they put all their chips on one innovation paradigm--what Holt calls "better mousetraps." This is innovation as conceived by engineers and economists--a race to create the killer value proposition. It wins on functionality, convenience, reliability, price, or user experience. Fortunately, building better mousetraps is not the only way to innovate. In consumer markets, innovation often proceeds according .....more

 CaseGeorge Soros: The Stateless Statesman
作者姓名:Jones, Geoffrey;Ying, Wendy
商品類型:Case商品編號:9-321-012
出版日期:2020/08/10商品頁數:26p

 

 SupplementInstabeat - Crossing the Finish Line
作者姓名:Ghosh, Shikhar;Tempest Keller, Nicole;Thapar, Alpana
商品類型:Supplement商品編號:9-821-012
出版日期:2020/07/24商品頁數:16p

An examination of the strategic, operational, and personal challenges facing the founder of a startup in the "wearable" technology space.

 CaseJill Draeger
作者姓名:Stevenson, Howard H.;Roberts, Michael J.
商品類型:Case商品編號:9-920-578
出版日期:2020/06/30商品頁數:9p

The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of entrepreneurship. The case describes the career of Jill Draeger, an MBA with a background in the consumer electronics industry, principally smartphones. After a career hiatus, she has the idea of .....more

 SupplementJill Draeger, Student Spreadsheet
作者姓名:Stevenson, Howard H.;Roberts, Michael J.
商品類型:Supplement商品編號:9-920-580
出版日期:2020/06/30商品頁數:0p

Spreadsheet supplement for case 920578.

 CaseCareer Karma: Growth in a Time of Global Uncertainty (A)
作者姓名:Huang, Laura;Jiang, Elizabeth;Yu, Brandon
商品類型:Case商品編號:9-420-121
出版日期:2020/06/25商品頁數:16p

Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or "coding bootcamps," that would lead to a successful career pivot upon graduating from the program. The platform also encouraged users to engage with each other in "squad" support groups and paired users with mentors (other users who .....more

 SupplementCareer Karma: Growth in a Time of Global Uncertainty (B)
作者姓名:Huang, Laura;Jiang, Elizabeth
商品類型:Supplement商品編號:9-420-125
出版日期:2020/06/25商品頁數:2p

This (B) case expands upon the journey of Career Karma''s three founders by presenting a fictionalized Investor Meeting scenario.

 CaseAgile Consumer Product Innovation with Alibaba''s Tmall Innovation Center
作者姓名:Kerr, William R.;O''Connor, Daniel;Palano, James
商品類型:Case商品編號:9-820-087
出版日期:2020/06/12商品頁數:20p

Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the troves of newly available data on consumer preferences. Alibaba was the largest ecommerce platform company globally and operated in China, which was seen by many as an image of the future .....more

 CaseBig Boom Beverages: Fight or Flight?
作者姓名:Greyser, Stephen A.;Ellet, William
商品類型:Case商品編號:9-920-557
出版日期:2020/05/26商品頁數:10p

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own money and funds from friends and family members. Their initial product sells reasonably well, but not enough to remain profitable. When they introduce a reformulated product, Totaled, its .....more