Recent research suggests that how new business ideas are presented may matter more than the quality of the ideas themselves.

Many people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors argue. Breakthroughs can be systematically generated using a process modeled on the principles that drive evolution in nature: "variance generation," which creates a variety of life-forms; and "selection pressure" to select those that can best survive in a given environment. Flagship .....more

HCL Technologies Ltd., one of the big four information technology companies in India, had established a corporate entrepreneurship function within its enterprise technology office (ETO). As part of its aspiration to scale up its corporate entrepreneurship activities, the ETO had adopted an ecosystem innovation strategy, and in 2020, the ETO team was deliberating how to standardize and institutionalize its corporate entrepreneurship practices, enhance .....more

Dave Balter and Jim Myers co-founded Mylestone, a death tech startup that applied technology to transform how grieving people memorialize the dead. The startup addressed a cultural problem and promised to solve a pressing need in the antiquated, multi-billion dollar death industry. But despite a well-defined market and positive response to the idea, Mylestone made little headway in the funeral industry during its first eighteen months. In response .....more

Y Combinator (YC) was a business startup accelerator based in Mountain View, California. Originally founded in Cambridge, Massachusetts, in 2005, by 2021, YC listed 2,830 companies amongst its alumni. More than 80% of these companies were still active, had been acquired, or had gone public in June 2021 (see Exhibit 1). By comparison, more than 80% of companies receiving traditional early-stage investment failed within 10 years. In 2021, YC''s .....more

This (C) case provides an update on the work of the Global Coalition for Adaptive Research (GCAR) and also illustrates how adaptive platform trials can nimbly respond to a global pandemic.

In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop and a mobile app for customers was growing swiftly, but with nearly all barbershops shut down to prevent the spread of the disease and no revenue coming in, should they cut back, or .....more

Megan M za is a half-Mexican female entrepreneur who quit her high-paying job in marketing to launch Bandida, a cold-brew horchata beverage brand. As a social enterprise, Bandida aims to manufacture its product using only partners that are women and people of color. M za soon struggles with issues of cultural identity and ponders whether she can launch her product if she hasn''t met all of her social goals. As M za strategizes how to break .....more

Identifying the next big thing is often treated as an exercise in analyzing trends. But that''s misleading. By the time a trend is established, any opportunities it presents have probably been captured by competitors. And although a company may need to reflect trends in its business plans, that may mean catching up with rivals rather than gaining a competitive edge. To take advantage of emerging trends, companies must identify them when they .....more