Agentic AI is reshaping entrepreneurship and raising the stakes for incumbents. Startups are deploying coordinated systems of AI agents that can plan, act, and adapt autonomously. This approach dramatically compresses the time, capital, and head count needed to launch and scale up a company. Products that once took large teams more than a year to develop can now be built and refined in weeks by a handful of people. AI-native startups build proprietary .....more

Boston-based Blitzy is an autonomous artificial intelligence platform for enterprise software development. Founded out of HBS in 2024, the company''s system automatically generated product-ready application code, accelerating how developers build and ship software. Given its rapid growth and the competitive landscape, the company must determine what its 2026 plan should look like. In particular, how aggressive a revenue ramp should they assume, .....more

Set in 2025, the case is about how Puan Sri Dato'' Sandra Lee navigated scepticism and technical hurdles to turn her idea of an oil palm harvesting tool into a product. Lee was in her seventies and a grandmother of 10 grandchildren when she defied the typical perception of an entrepreneur who was young and tech-savvy. She had conceived the idea of an oil palm harvesting product after noticing the toll plantation labour took on the workers'' .....more

In 2025, Naren Shaam, founder and CEO of Omio, a Berlin-based multimodal travel platform, must decide how to steer the company''s next phase of growth. After rebounding from the COVID-19 collapse to reach profitability and over one billion users annually, Omio faces three strategic paths: deepening its profitable European base, expanding into emerging global markets, or investing heavily in artificial intelligence to redefine the travel experience. .....more

AWARD WINNER - 2025 AUB-OSB Case Writing Competition Over two decades, Maha Al Sibai, an award-winning jewellery designer and founder of a boutique luxury brand, Maha Al Sibai Jewellery LLC, in Dubai, United Arab Emirates, has built a reputation for handcrafted, emotionally resonant pieces rooted in storytelling and artistry. However, in mid-2025, she faces growing pressure to balance her creative identity with the operational demands of running .....more

In 2020, Chang Kuo-Wei (commonly known as K.W.) launched STARLUX Airlines Co. Ltd. in Taipei, Taiwan after a family business dispute with his three half-brothers, following the death of their father. STARLUX Airlines Co. Ltd. became a highly successful international airline in just six years, competing against EVA Airways Corp., which was owned by his own family''s business Evergreen Group, a global shipping and hospitality conglomerate. K.W., .....more

This case describes Yuelong CEO Jie Wang''s concerns about his company''s lack of innovation. To address the issue, he convenes a meeting with the CSO, CTO, and CMO to explore innovation strategies and methodologies. Wang hopes these senior executives can identify commercially valuable user pain points and develop innovative solutions based on an analysis of four existing users'' daily routines. The instructor can facilitate .....more

In September 2025, Tom Hale, OURA''s CEO, faces a classic "where to play, how to win" inflection point: the Oura Ring has become a breakout consumer health wearable - profitable, scaling fast, and valued at $5.2B post-money, backed by $770M in venture capital. With roughly $500M of revenue in 2024, growth has been propelled by women''s-health use cases and reimbursement tailwinds. But Hale is now wrestling with what his next .....more

SmartICE Sea Monitoring & Information Inc. was a work-integrated social enterprise operating in Northern Canada. The organization provided sea ice monitoring tools that combined Inuit knowledge with advanced technologies to improve safety, travel, and economic development in Arctic communities. In late 2021, as demand for its services was growing, the organization was considering how to sustainably scale operations without compromising its not-for-profit .....more

Rocket Lab launches more rockets at a faster pace than any rival and is expanding into satellites and deep-space missions. Four principles underpin its success: (1) Fierce efficiency drives frugal operations, such as building solutions in-house. (2) A "show, don''t tell" approach creates trust by delivering working hardware and successful missions, not just promises. (3) Smart speed means Rocket Lab can streamline decision-making. .....more