Three strategies for managers.

A fitness executive contemplates her next move. This fictional case study by Jon M. Jachimowicz, Francesca Gino features expert commentary by Sarah Robb O''Hagan and Lan Phan. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R2205X, and commentary-only, R2205Z.

A fitness executive contemplates her next move. This fictional case study by Jon M. Jachimowicz, Francesca Gino features expert commentary by Sarah Robb O''Hagan, and Lan Phan. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R2205Z. The complete case study and commentary is reprint R2205M.

A fitness executive contemplates her next move. This fictional case study by Jon M. Jachimowicz, Francesca Gino features expert commentary by Sarah Robb O''Hagan, and Lan Phan. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R2205X. The complete case study and commentary is reprint R2205M.

Luigi Lavazza SpA (Lavazza) was the largest coffee maker in Italy and the seventh-largest coffee roaster in the world. Despite its success in global markets, Lavazza was finding it difficult to make its mark in the United States. After establishing its North American subsidiary in 1989, Lavazza entered the US market in the 1990s with strategic partnerships with restaurants and hotels to cater to US consumers. But even as a strong global brand with .....more

The case revolves around the decision on March 23, 2022 by Mark Schneider, the chief executive of Swiss-based Nestl , to withdraw the emblematic Kit Kat chocolate bar from sales in Russia in response to the invasion of Ukraine in the previous month, although not its infant food and medical/hospital nutrition, and other businesses deemed essential to the local population. The decision is set against Nestl ''s long tradition of neutrality .....more

This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully launched the brand, despite experiencing major obstacles because of stereotyped views based on her gender and Asian ethnicity. Originally advised that Asian beauty was too niche for the American market, Tsai struggled to raise .....more

Set in 2005 in Hyderabad, India, the case revolves around the dilemma facing Chinta Sasidhar, a young entrepreneur and Director of Navayuga Engineering Company Limited (NECL), who was presented with an unexpected opportunity to develop Krishnapatnam Port, a greenfield seaport on the east coast of India. Sasidhar had to decide whether or not to take on the mammoth infrastructure project with all of its associated challenges, or continue working on .....more

The Morales couple, Carlos and Mar a, and Andr s C rdoba, shareholders of the twenty-year old Colombian mining company Carbostar, wanted to step down from the day-to-day management of the company in March 2018. To do so, they considered three options: selling the entire Company to Carbones de Panam ; partnering with Carbones Julius, which was willing to buy 45% of the shares as long as the founders participated in an aggressive expansion plan .....more

In March 2013, Alberto Silva, president of the newly appointed Board of Directors of Fabricato, one of Colombia''s oldest textile companies, met with representatives of the main shareholder groups in order to gauge their willingness to approve profound changes within the corporation and even inject new money, if necessary. The company was suffering from a major crisis caused by a stock market bubble generated around its share price, which .....more