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 CaseLeveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
作者姓名:Whitler, Kimberly;Hagerty, Serena;Zhang, Zhihao;Maiden, Stephen E.
商品類型:Case商品編號:UV8918
出版日期:2024/02/27商品頁數:4p

A key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-level negotiations and company-level pricing decisions, highlighting its importance to marketing. Challenges in applying ZOPA are discussed, as well as its role in value creation and exchange. Students are encouraged to consider the real-world impacts .....more

 SupplementEnergy Transition: Enabling Singapore Small and Medium Enterprises to Go Solar, Student Spreadsheet
作者姓名:Zhang, Weina;Ang, Vigilia;Yuan, Yannis
商品類型:Supplement商品編號:W37020
出版日期:2024/02/21商品頁數:0p

Spreadsheet supplement for case W34499. Weina Zhang is affiliated with National University of Singapore

 CaseEnergy Transition: Enabling Singapore Small and Medium Enterprises to Go Solar
作者姓名:Zhang, Weina;Ang, Vigilia;Yuan, Yannis
商品類型:Case商品編號:W34499
出版日期:2024/02/19商品頁數:16p

Green Consultant, a Singapore-based environmental consulting firm, had worked with several financial institutions before 2023 and was aware that many were interested in expanding their loan portfolios to include more environmentally inclined clients. In January 2023, one such client, a Singapore-based small and medium enterprise (SME) named Chang & Lee Manufacturing (CLM), approached Green Consultant to prepare a business proposal on how the SME .....more

 CaseHefu-Noodle: Centralized Kitchen''s Cold Chain Distribution System Considering Pre-Warehouses
作者姓名:Zhang, Qing;Chen, Jing;Li, Juan;Pun, Hubert;Zheng, Yini;Li, Bohan
商品類型:Case商品編號:W34919
出版日期:2024/02/11商品頁數:11p

Hefu Catering Management Co. Ltd. (Hefu) was founded in 2012 as a high-end Chinese noodle chain brand. Its mission was to promote Chinese culture through Chinese fast food on a global scale. In 2018, Hefu experienced significant demand growth. To ensure a steady supply of safe, fresh, and organic foods, Hefu established a centralized kitchen in Nantong, Jiangsu Province, serving 300 restaurants in nearby cities. As Hefu expanded into North and Central .....more

 CaseZhongke Xinke: How Does the Foreseeing Unicorns Project Create Shared Value?
作者姓名:Hu, Haibo;Zhou, Jie;Wang, Yiqin;Lu, Haitao;Wei, William;Muralidharan, Etayankara
商品類型:Case商品編號:W34425
出版日期:2024/02/08商品頁數:10p

Zhongke Xinke (Beijing) Technology Co. Ltd. (Zhongke Xinke), founded in November 2016, enjoyed a high reputation in China''s makerspace industry. Miao Jinsheng, the founder of Zhongke Xinke, sensed the changing environment and the development challenges of the enterprise and created the Foreseeing Unicorns Project. Jointly launched with the Jiangxi provincial government, the project supported the success of entrepreneurs and helped Jiangxi .....more

 CaseDalian RiQian Motor: Specialization or Diversification?
作者姓名:Lin, Haifen;Wang, Zonglong;Liu, Xiangtong;Zuo, Xiaobin;Li, Yunshi
商品類型:Case商品編號:W34843
出版日期:2024/02/08商品頁數:7p

RiQian Motor was a Chinese company focusing on the development of wheel motors for mining machinery. Its long-term track record with providing high-quality products and service had won the trust and favour of its many clients. In 2016, the mining machinery industry began to focus on the production of electric vehicles. RiQian Motor invested in this new direction, but as of 2018, it was suffering losses in this new area. RiQian Motor was faced with .....more

 CaseBaidu Inc.: Leveraging Artificial Intelligence for Intelligent Recruitment
作者姓名:Zhang, Xi;Zhao, Yuqing;Wu, Zixin;Su, Ning
商品類型:Case商品編號:W34515
出版日期:2024/02/08商品頁數:11p

In the era of artificial intelligence (AI), data and algorithms have been increasingly incorporated into organizations'' talent management in general and recruitment processes in particular. The case discusses the experience of the China-based technology giant Baidu Inc. (Baidu) during its implementation and incorporation of AI in its recruitment process. It introduces the new trend of intelligent recruitment, addressing the transformation .....more

 CaseAudioteka: Go Global or Not?
作者姓名:MALLA, BINAYAK;Zdziarski, Michal
商品類型:Case商品編號:W34540
出版日期:2024/02/04商品頁數:15p

Audioteka S.A. was established in 2008 and had a presence in various European markets. It was time for Audioteka to reaffirm its value as a fast-growing mid-sized Polish company. By 2022 the company offered 80,000 audiobooks in 11 languages. Newly appointed chief executive officer Arkadiusz Seidler was exploring possibilities to enter new markets that could help the company grow. An unusual direction had been identified, India. Preliminary data indicated .....more

 CaseCompass Pathways: Pioneering Psychedelic Treatment
作者姓名:Zuzul, Tiona;Lashley, Kisha;Yucaoglu, Gamze
商品類型:Case商品編號:9-724-412
出版日期:2024/02/01商品頁數:26p

This case follows Compass Pathways, a pioneering company developing treatment for depression based on psilocybin, the compound found in ''magic mushrooms.'' Psilocybin was a federally illegal substance in the U.S., and a "Schedule I" drug, defined as a drug "with no currently accepted medical use and a high potential for abuse." As the case opens in 2023, CEO Kabir Nath is preparing for the release of the company''s .....more

 CaseFrank Cornelissen: The Great Sulfite Debate (A)
作者姓名:Zuzul, Tiona;Pinckney, Susan
商品類型:Case商品編號:9-724-391
出版日期:2024/01/31商品頁數:17p

In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world''s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine community or breaking with his public beliefs to save that year''s wines.