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 CasesMaking Sustainability Count
作者姓名:Serafeim, George;Eccles, Robert G.;Johnstone-Louis, Mary;Mayer, Colin;Stroehle, Judith C.;MacMahon, Simon
商品類型:Cases商品編號:R2005B
出版日期:2020/09/01商品頁數:18p

Investors these days are paying close attention to companies'' environmental, social, and governance (ESG) practices. But business leaders are discovering that it''s not enough just to disclose ESG data or invite shareholders to a sustainability-focused event; those sorts of cookie-cutter efforts fail to bring rewards from capital markets. The Spotlight feature "Social-Impact Efforts That Create Value" suggests a better approach--one .....more

 CasesWhen It''s Time to Pivot, What''s Your Story?
作者姓名:McDonald, Rory;Bremner, Robert
商品類型:Cases商品編號:R2005H
出版日期:2020/09/01商品頁數:9p

To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a venture''s future. Through extensive research with founders, innovation chiefs, analysts, and journalists, the authors have identified stratagems for maintaining stakeholder support .....more

 CasesPull the Plug on a Project with an Uncertain Future? (HBR Case Study and Commentary)
作者姓名:Evans, Cody;Mahowald, Chris
商品類型:Cases商品編號:R2005N
出版日期:2020/09/01商品頁數:7p

In this fictional case, Alex, a real estate developer, is at a crossroads in the midst of the coronavirus pandemic. His company is a year away from completing a 700,000-square-foot commercial office complex in downtown Moscow, but construction has paused, and the economic future is uncertain. One of his partners, who''s with a Russian company, proposes that they cut their losses and sell to a company in Kazakhstan. The other, a managing director .....more

 CasesLife''s Work: An Interview with Janelle Monae
作者姓名:Monae, Janelle;Nickisch, Curt
商品類型:Cases商品編號:R2005Q
出版日期:2020/09/01商品頁數:3p

The singer, actor, and activist talks about using her own voice and the causes that most concern her.

 CasesPull the Plug on a Project with an Uncertain Future? (HBR Case Study)
作者姓名:Evans, Cody;Mahowald, Chris
商品類型:Cases商品編號:R2005X
出版日期:2020/09/01商品頁數:6p

In this fictional case, Alex, a real estate developer, is at a crossroads in the midst of the coronavirus pandemic. His company is a year away from completing a 700,000-square-foot commercial office complex in downtown Moscow, but construction has paused, and the economic future is uncertain. One of his partners, who''s with a Russian company, proposes that they cut their losses and sell to a company in Kazakhstan. The other, a managing director .....more

 CasesPull the Plug on a Project with an Uncertain Future? (Commentary for HBR Case Study)
作者姓名:Evans, Cody;Mahowald, Chris
商品類型:Cases商品編號:R2005Z
出版日期:2020/09/01商品頁數:3p

In this fictional case, Alex, a real estate developer, is at a crossroads in the midst of the coronavirus pandemic. His company is a year away from completing a 700,000-square-foot commercial office complex in downtown Moscow, but construction has paused, and the economic future is uncertain. One of his partners, who''s with a Russian company, proposes that they cut their losses and sell to a company in Kazakhstan. The other, a managing director .....more

 CaseTraceTogether
作者姓名:Weiss, Mitchell B.;Mehta, Sarah
商品類型:Case商品編號:9-820-111
出版日期:2020/06/29商品頁數:32p

By April 7, 2020, over 1.4 million people worldwide had contracted the novel coronavirus (COVID-19). Governments raced to curb the spread of COVID-19 by scaling up testing, quarantining those infected, and tracing their possible contacts. It had taken Singapore''s Government Technology Agency (GovTech) and Ministry of Health (MOH) all of eight weeks to develop the world''s first nationwide deployment of a Bluetooth-based contact tracing .....more

 CaseCustomer Management Dynamics and Cohort Analysis
作者姓名:Ofek, Elie;Libai, Barak;Muller, Eitan
商品類型:Case商品編號:9-520-122
出版日期:2020/06/04商品頁數:13p

The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today''s data-driven marketplace. This note explains the value of examining customer metrics, such as retention rate, revenues, and social influence (k-factor), on an ongoing basis .....more

 SupplementAmy Jen Su 1997
作者姓名:Mayo, Anthony J.
商品類型:Supplement商品編號:9-420-120
出版日期:2020/06/03商品頁數:2p

 

 SupplementStefanie Drews 1997
作者姓名:Mayo, Anthony J.
商品類型:Supplement商品編號:9-420-122
出版日期:2020/06/03商品頁數:2p