A new study shows that when customers identify with a brand, an attack from an "outsider" will spur them to defend it by purchasing it.

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in which using space could create value: data, capabilities, resources, and markets. For most companies thinking about their space strategy over the next five to 10 years, data will be the .....more

The assumption that business and politics can and even should be kept separate is no longer realistic, the authors write, and messaging from the corporate affairs department is insufficient to defuse political issues when they arise. Delta''s troubles in Georgia and Disney''s in Florida are among the examples they cite. To make and implement the best strategic choices in this environment, leaders will have to: (1) develop robust principles .....more

Evaluate yourself, your workplace, and your options.

We must reconsider how value is created in capitalist economies.

Singapore-based bank DBS went through three waves of purpose-driven transformation, overhauling the bank''s systems, upgrading employee skills, and re-centering its customer focus, with the bank''s purpose growing bolder with each key milestone achieved. Find out how the board, CEO Piyush Gupta and his management committee steered the bank through the waves of change, and the challenges they had to overcome along the way.

It''s no secret that short deadlines produce results more quickly than long ones. But who knew that no deadline would prompt the fastest response of all?

In the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan to position their company to win in this future state. That worked well when markets were more stable and the primary factors influencing future growth and profitability were easier to forecast. But the world is now changing so quickly that no business can plan for every eventuality. And fewer .....more