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 CasesNegative Reviews Can Boost Sales Even More Than Positive Ones
作者姓名:Ordabayeva, Nailya;Meeker, Amy
商品類型:Cases商品編號:F2206B
出版日期:2022/11/01商品頁數:3p

A new study shows that when customers identify with a brand, an attack from an "outsider" will spur them to defend it by purchasing it.

 CasesYour Company Needs a Space Strategy. Now.
作者姓名:Weinzierl, Matthew C.;(Raj) Choudhury, Prithwiraj;Khanna, Tarun;MacCormack, Alan;Rosseau, Brendan
商品類型:Cases商品編號:R2206E
出版日期:2022/11/01商品頁數:13p

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in which using space could create value: data, capabilities, resources, and markets. For most companies thinking about their space strategy over the next five to 10 years, data will be the .....more

 CasesStrategy in a Hyperpolitical World
作者姓名:Martin, Roger L.;Reeves, Martin
商品類型:Cases商品編號:S22062
出版日期:2022/11/01商品頁數:7p

The assumption that business and politics can and even should be kept separate is no longer realistic, the authors write, and messaging from the corporate affairs department is insufficient to defuse political issues when they arise. Delta''s troubles in Georgia and Disney''s in Florida are among the examples they cite. To make and implement the best strategic choices in this environment, leaders will have to: (1) develop robust principles .....more

 CasesIs Your Job Toxic? Or Is It Just a Job?
作者姓名:Montañez, Rachel
商品類型:Cases商品編號:H0797J
出版日期:2022/10/03 

Evaluate yourself, your workplace, and your options.

 CaseWordle
作者姓名:Mills, Karen Gordon;Wallace, Christina;Iyoha, Ebehi;Elanbeck, Gabriella;Herculano, Morgane
商品類型:Case商品編號:9-323-032
出版日期:2022/09/23商品頁數:8p

 

 CaseBlue Steel Investments
作者姓名:MacKay, Alexander J.
商品類型:Case商品編號:9-723-372
出版日期:2022/09/21商品頁數:2p

 

 CasesWhat Role Should Business Play in Society?
作者姓名:Mazzucato, Mariana
商品類型:Cases商品編號:H07865
出版日期:2022/09/19 

We must reconsider how value is created in capitalist economies.

 CaseDBS: Purpose-Driven Transformation
作者姓名:Gulati, Ranjay;Wong, Adina;Lau, Dawn;Mesfin, Joseph
商品類型:Case商品編號:9-423-022
出版日期:2022/09/08商品頁數:43p

Singapore-based bank DBS went through three waves of purpose-driven transformation, overhauling the bank''s systems, upgrading employee skills, and re-centering its customer focus, with the bank''s purpose growing bolder with each key milestone achieved. Find out how the board, CEO Piyush Gupta and his management committee steered the bank through the waves of change, and the challenges they had to overcome along the way.

 CasesTo Keep People from Procrastinating, Don''t Give Them a Deadline
作者姓名:Servatka, Maros;Meeker, Amy
商品類型:Cases商品編號:F2205B
出版日期:2022/09/01商品頁數:3p

It''s no secret that short deadlines produce results more quickly than long ones. But who knew that no deadline would prompt the fastest response of all?

 CasesStrategy-Making in Turbulent Times
作者姓名:Mankins, Michael;Gottfredson, Mark
商品類型:Cases商品編號:R2205C
出版日期:2022/09/01商品頁數:11p

In the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan to position their company to win in this future state. That worked well when markets were more stable and the primary factors influencing future growth and profitability were easier to forecast. But the world is now changing so quickly that no business can plan for every eventuality. And fewer .....more