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 CasesThe Ideas That Inspire Us
作者姓名:Harvard Business Review;Bancel, Stephane;Shah, Anish;Brewer, Roz;Hieronimus, Nicolas;Wat, Joey;Ibrahim, Mo;Galan, Jose Ignacio Sanchez;Nooyi, Indra
商品類型:Cases商品編號:R2206C
出版日期:2022/11/01商品頁數:13p

Harvard Business Review published its first issue 100 years ago with a mission to help leaders put the best management thinking into practice. To mark our centennial, we asked eight current and former CEOs from some of the world''s top companies to describe the ideas that have propelled their own careers and organizations. Stephane Bancel, the CEO of Moderna, on planning from the future back; Anish Shah, CEO of Mahindra, on purpose-driven .....more

 CasesHow to Do Sponsorship Right
作者姓名:Ibarra, Herminia
商品類型:Cases商品編號:R2206H
出版日期:2022/11/01商品頁數:11p

Mentoring programs operate under the promise that matching seasoned executives with up-and-coming professionals will produce all sorts of benefits. Unfortunately, relationships often remain superficial and transactional. These problems have only gotten worse with remote and hybrid work, which makes meaningful personal interaction difficult. To reap the full benefits of developmental relationships and create "authentic sponsorship," companies .....more

 CasesWhat Does Your Company Really Stand For?
作者姓名:Ingram, Paul;Choi, Yoonjin
商品類型:Cases商品編號:S22061
出版日期:2022/11/01商品頁數:9p

The authors conducted dozens of studies designed to determine how a clear view of one''s values can affect decision-making, motivation, relationships, well-being, leadership, and performance. They discovered that when a company''s official values match those of its employees--a situation they call values alignment--the benefits include higher job satisfaction, less turnover, better teamwork, more- effective communication, bigger contributions .....more

 CasesHow to Expand Your Network When You Hate Talking to Strangers
作者姓名:Imber, Amantha
商品類型:Cases商品編號:H079OW
出版日期:2022/10/12 

Don''t underestimate the power of dormant ties.

 CaseWordle
作者姓名:Mills, Karen Gordon;Wallace, Christina;Iyoha, Ebehi;Elanbeck, Gabriella;Herculano, Morgane
商品類型:Case商品編號:9-323-032
出版日期:2022/09/23商品頁數:8p

 

 CaseData Privacy in Practice at LinkedIn
作者姓名:Bojinov, Iavor;Iansiti, Marco;Neel, Seth
商品類型:Case商品編號:9-623-024
出版日期:2022/09/01商品頁數:18p

 

 CasesThe Chair of Illycaffe on Creating Virtuous Agricultural Ecosystems
作者姓名:Illy, Andrea
商品類型:Cases商品編號:R2205A
出版日期:2022/09/01商品頁數:7p

In the 1990s most coffee beans were still commodity products, cheaply priced, undifferentiated by quality, often blended, and sold through an exchange. Suppliers were underpaid not only because they sat at the bottom of the value chain but also because margins were very thin. Francesco Illy founded his eponymous coffee company in 1933 with higher ambitions, intending to create an institution respected for both its products and its contributions to .....more

 CaseZalora: Data-Driven Pricing Recommendations
作者姓名:Israeli, Ayelet
商品類型:Case商品編號:9-523-032
出版日期:2022/08/19商品頁數:6p

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presesnts reports that were created by the data science team to answer the pricing question presented in the case. The students analyze those reports to facilitate learnings about data genertaing process, descriptive analysis, statistical analysis, .....more

 CaseRetail Media Networks
作者姓名:Ascarza, Eva;Israeli, Ayelet;Chammas, Celine
商品類型:Case商品編號:9-523-029
出版日期:2022/08/11商品頁數:12p

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their different channels, such as their website or mobile application as well as physical stores or other properties the retailer owns or partners with. The value proposition retailers offer .....more

 CaseAthletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category
作者姓名:Israeli, Ayelet;Wilson, Anne V.
商品類型:Case商品編號:9-523-021
出版日期:2022/07/15商品頁數:17p

Athletic Brewing Company ("Athletic," for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic was generating around $15 million in annual revenue, and struggling to keep up with consumer demand. Athletic''s success was notable in light of long-standing stigmas .....more