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 CasesHow to Stop Scrolling and Focus at Work
作者姓名:Imber, Amantha
商品類型:Cases商品編號:H07I1P
出版日期:2023/02/22 

Hide your phone. Seriously.

 CaseCann: High Hopes for Cannabis Infused Beverages
作者姓名:Israeli, Ayelet;Wilson, Anne V.
商品類型:Case商品編號:9-523-074
出版日期:2022/12/08商品頁數:18p

Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold "social tonics," or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six states and two Canadian provinces, and had closed on a $27 million Series A funding round. Moreover, Anderson and Bullock had their eyes set on expanding into New York and New Jersey, .....more

 CaseThe Future of E-Commerce: Lessons from the Livestream Wars in China
作者姓名:Israeli, Ayelet;Yang, Jeremy;Chan, Billy
商品類型:Case商品編號:9-523-055
出版日期:2022/11/16商品頁數:20p

This note explores the emerging multi-billion dollars commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of social commerce in which consumers engage with real-time videos to complete transactions. Livestream commerce was especially popular in China, where gross merchandise value through this .....more

 CasesThe Ideas That Inspire Us
作者姓名:Harvard Business Review;Bancel, Stephane;Shah, Anish;Brewer, Roz;Hieronimus, Nicolas;Wat, Joey;Ibrahim, Mo;Galan, Jose Ignacio Sanchez;Nooyi, Indra
商品類型:Cases商品編號:R2206C
出版日期:2022/11/01商品頁數:13p

Harvard Business Review published its first issue 100 years ago with a mission to help leaders put the best management thinking into practice. To mark our centennial, we asked eight current and former CEOs from some of the world''s top companies to describe the ideas that have propelled their own careers and organizations. Stephane Bancel, the CEO of Moderna, on planning from the future back; Anish Shah, CEO of Mahindra, on purpose-driven .....more

 CasesHow to Do Sponsorship Right
作者姓名:Ibarra, Herminia
商品類型:Cases商品編號:R2206H
出版日期:2022/11/01商品頁數:11p

Mentoring programs operate under the promise that matching seasoned executives with up-and-coming professionals will produce all sorts of benefits. Unfortunately, relationships often remain superficial and transactional. These problems have only gotten worse with remote and hybrid work, which makes meaningful personal interaction difficult. To reap the full benefits of developmental relationships and create "authentic sponsorship," companies .....more

 CasesWhat Does Your Company Really Stand For?
作者姓名:Ingram, Paul;Choi, Yoonjin
商品類型:Cases商品編號:S22061
出版日期:2022/11/01商品頁數:9p

The authors conducted dozens of studies designed to determine how a clear view of one''s values can affect decision-making, motivation, relationships, well-being, leadership, and performance. They discovered that when a company''s official values match those of its employees--a situation they call values alignment--the benefits include higher job satisfaction, less turnover, better teamwork, more- effective communication, bigger contributions .....more

 CasesHow to Expand Your Network When You Hate Talking to Strangers
作者姓名:Imber, Amantha
商品類型:Cases商品編號:H079OW
出版日期:2022/10/12 

Don''t underestimate the power of dormant ties.

 CaseNavya: Steering Toward a Driverless Future
作者姓名:De Freitas, Julian;Ofek, Elie;Ingledew, Shaun;Labruyere, Tonia
商品類型:Case商品編號:9-523-046
出版日期:2022/09/27商品頁數:29p

In 2022, Sophie Desormi re arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise of its technology into a credible business with a solid revenue stream. In the short term, Desormi re had to decide whether, and if so under what pricing terms, to accept an opportunity .....more

 CaseWordle
作者姓名:Mills, Karen Gordon;Wallace, Christina;Iyoha, Ebehi;Elanbeck, Gabriella;Herculano, Morgane
商品類型:Case商品編號:9-323-032
出版日期:2022/09/23商品頁數:8p

 

 CaseData Privacy in Practice at LinkedIn
作者姓名:Bojinov, Iavor;Iansiti, Marco;Neel, Seth
商品類型:Case商品編號:9-623-024
出版日期:2022/09/01商品頁數:18p