我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 
 

     您目前瀏覽的商品為作者的姓開頭是O


      資料筆數共計983筆,共計 99

進階搜尋

 
 
 
12345678910...
 CasesThe Hybrid Start-Up
作者姓名:Furr, Nathan;O''Keeffe, Kate
商品類型:Cases商品編號:R2302F
出版日期:2023/03/01 

Compared with start-ups, established corporations have many resources and capabilities that ought to give them a head start: customers, products, operations, licenses, distribution, marketing, and capital. But corporations lack one critical capability: the entrepreneurial muscle to take an idea from small to big, from zero to one. The authors describe a new model-the hybrid start-up-which differs from typical internal corporate ventures. It combines .....more

 CasesWhat Young Professionals Need to Know About Generative AI
作者姓名:Orduña, Nahia
商品類型:Cases商品編號:H07I7G
出版日期:2023/02/20 

ChatGPT won''t steal your job if you use it to your advantage.

 CasesWhat You Should Know About Layoffs (Before, During, and After)
作者姓名:Orduña, Nahia
商品類型:Cases商品編號:H07FBB
出版日期:2022/12/28 

You''ll have to leave a lot behind - but not your relationships.

 CasesWhat You Need to Know About Launching a Startup Right Out of College
作者姓名:Ozdemir, Kuzeyhan
商品類型:Cases商品編號:H07F1V
出版日期:2022/12/21 

#1 Be passionate about solving a real-world problem.

 CaseMeasuring Impact at the Los Angeles Cleantech Incubator
作者姓名:Kickul, Jill;Orr, Jacqueline
商品類型:Case商品編號:SCG594
出版日期:2022/12/05商品頁數:19p

In 2020, the Los Angeles Cleantech Incubator (LACI)''s CEO, Matt Petersen, announced a first-of-its-kind equity earnback program, by which incubated companies could earn back up to half of LACI''s equity ask. To launch the program, Petersen tasked Alex Mitchell, incoming Senior Vice President of Unlocking Innovation, with creating a robust framework to evaluate companies across difficult-to-measure environmental and social impact goals, .....more

 CasesNegative Reviews Can Boost Sales Even More Than Positive Ones
作者姓名:Ordabayeva, Nailya;Meeker, Amy
商品類型:Cases商品編號:F2206B
出版日期:2022/11/01商品頁數:3p

A new study shows that when customers identify with a brand, an attack from an "outsider" will spur them to defend it by purchasing it.

 CasePricing at Echosec Systems
作者姓名:Ofek, Elie;Bertini, Marco;Lobb, Annelena;Lefort, Alexis
商品類型:Case商品編號:9-523-052
出版日期:2022/10/27商品頁數:18p

This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings.

 CasesHow to Build Your Personal Brand at Work
作者姓名:Orduña, Nahia
商品類型:Cases商品編號:H078YP
出版日期:2022/09/28 

Make it a part of your development goals.

 CaseNavya: Steering Toward a Driverless Future
作者姓名:De Freitas, Julian;Ofek, Elie;Ingledew, Shaun;Labruyere, Tonia
商品類型:Case商品編號:9-523-046
出版日期:2022/09/27商品頁數:29p

In 2022, Sophie Desormi re arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise of its technology into a credible business with a solid revenue stream. In the short term, Desormi re had to decide whether, and if so under what pricing terms, to accept an opportunity .....more

 CaseOn CUE: The Quest for Optimal Customer Unit Economics
作者姓名:Ofek, Elie;Libai, Barak;Muller, Eitan
商品類型:Case商品編號:9-523-050
出版日期:2022/09/25商品頁數:11p

Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer''s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there is certainly appeal to having a relatively high unit economics - and it provides the firm with a guide on how much to expend on acquiring customers - it is not obvious whether .....more