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 CasesThe New-Collar Workforce
作者姓名:Ammerman, Colleen;Groysberg, Boris;Rometty, Ginni
商品類型:Cases商品編號:R2302G
出版日期:2023/03/01 

Many workers today are stuck in low-paying jobs, unable to advance simply because they don''t have a bachelor''s degree. At the same time, many companies are desperate for workers and not meeting the diversity goals that could help them perform better while also reducing social and economic inequality. All these problems could be alleviated, the authors say, if employers focused on job candidates'' skills instead of their degree .....more

 CasesAI with a Human Face
作者姓名:Seymour, Mike;Lovallo, Dan;Riemer, Kai;Dennis, Alan R.;(Ivy) Yuan, Lingyao
商品類型:Cases商品編號:S23023
出版日期:2023/03/01 

All companies want to provide their customers with richer and more engaging experiences. The challenge is how to scale the experiences in a way that does not depersonalize or commodify them. Enter the digital human. Rapid progress in computer graphics, coupled with advances in AI, is putting humanlike faces on chatbots and other computer-based interfaces. Digital humans now work in a range of roles such as sales assistant, corporate trainer, and social .....more

 CasesHow to Emotionally Process a Layoff
作者姓名:Rathore, Shyamli
商品類型:Cases商品編號:H07HUB
出版日期:2023/02/14 

Losing your job may feel like a permanent setback. But it''s not.

 CaseKNOLSKAPE: Transforming Learning Dynamics
作者姓名:R, Srinivasan;A, Satya Nandini;V, Srividya
商品類型:Case商品編號:IMB939
出版日期:2023/02/01商品頁數:15p

The case on KNOLSKAPE traces the firm''s evolution from a service provider of simulation games for academia to becoming a full-stack provider of customized products and learning journeys for corporations around the world. Through its growth journey, KNOLSKAPE had transformed from a typical pipeline business to a platform business model that integrates the value propositions provided by providers of technology, content, and service. The case .....more

 CaseProcter & Gamble: Recall of Old Spice Deodorants
作者姓名:Puri, Siddhant;Dubey, Rameshwar;Puri, Sandeep;Ranjan, Jayanthi
商品類型:Case商品編號:W30794
出版日期:2023/01/11商品頁數:8p

In November 2021, Procter & Gamble Company (P&G)''s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods .....more

 CasesThe Overlooked Key to a Successful Scale-Up
作者姓名:Rayport, Jeffrey;Sola, Davide;Kupp, Martin
商品類型:Cases商品編號:R2301C
出版日期:2023/01/01 

Many start-ups experience enormous popularity and runaway growth, but only a few go on to become stable giants. What separates them from the pack? They all go through a developmental stage called extrapolation, say three business school professors. This stage isn''t part of traditional organizational theory, which holds that businesses begin in exploration mode (testing out hypotheses about how they''ll solve problems and learning .....more

 CasesManaging in the Age of Outrage
作者姓名:Ramanna, Karthik
商品類型:Cases商品編號:R2301G
出版日期:2023/01/01 

Almost every leader in every sector is now dealing with angry stakeholders. Even a revered company like Apple can find itself suddenly managing outrage flashpoints, both with employees and with external groups. Such encounters are nothing new; what sets this time apart is a perfect storm of three forces: (1) Many people feel unhopeful about the future. (2) Many feel, rightly or wrongly, that the game has been rigged against them. (3) Many are being .....more

 CasesCultivating the Four Kinds of Creativity
作者姓名:Rosen Kellerman, Gabriella;Seligman, Martin E.P.
商品類型:Cases商品編號:R2301L
出版日期:2023/01/01 

In the decades to come, creativity will be key to doing most jobs well. In this article the authors offer a new typology that breaks creative thinking into four types: integration, or showing that two things that appear different are the same; splitting, or seeing how things that look the same are more usefully divided into parts; figure-ground reversal, or realizing that what is crucial is not in the foreground but in the background; and distal thinking, .....more

 CaseManan Publishing: Raising Funds for Not-for-profit
作者姓名:Lahiri, Mohua;Rai, Sumita;Tapasvi, S.K.
商品類型:Case商品編號:HK1396
出版日期:2022/12/14商品頁數:13p

Subir Shukla, the Principal Coordinator in Ignus Pahal, was involved in improving education for marginalized children. After working for many years at the policy level and assisting various governments across Asia in improving the public education system, he realized that the lack of access to reading material in India was hampering the children''s ability to develop reading skills. In 2017 he decided to open Manan Publishing to cater to this .....more

 CaseMission Produce in 2022
作者姓名:Reinhardt, Forest L.;Alvarez, Jose B.;Kindred, Natalie
商品類型:Case商品編號:9-723-026
出版日期:2022/12/14商品頁數:30p