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 CaseAce Micromatic Group: Competing in the Dragon''s Den
作者姓名:Velamuri, S. Ramakrishna;Raman, G Venkat;Shankar, Saripalli Bhavani;Swapna, A.J.
商品類型:Case商品編號:ISB301
出版日期:2022/05/31商品頁數:11p

Ace Micromatic Group (AMG) was established in 1979 and is a well-known machine tools (MT) manufacturer in India. Under the leadership of Shrinivas Shirgurkar, Managing Director, the firm has been ambitiously seeking new opportunities. It is a ""niche entrepreneur"" company that focuses on MT and computerized numerical control (CNC) machines. MMT China was founded in 2007 as AMG''s wholly owned foreign enterprise (WOFE). .....more

 SupplementRed Hen Baking Company (Abridged), Spreadsheet Supplement
作者姓名:Ruback, Richard S.;Yudkoff, Royce
商品類型:Supplement商品編號:9-222-722
出版日期:2022/05/24商品頁數:0p

Supplement to case 222012.

 CaseFrom GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT
作者姓名:Cohen, Lauren H.;Ryffel, Richard;Headinger, Grace
商品類型:Case商品編號:9-222-085
出版日期:2022/05/12商品頁數:17p

Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge''s own NFT platform - Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a central node in the crypto industry. He further believed SkyBridge could differentiate itself from OpenSea and other platforms by tying non-fungible tokens with fungible experiences. .....more

 CaseBrand Singapore: Capturing the Spirit of a Nation
作者姓名:Reddy, Srinivas K.;Chan, CW
商品類型:Case商品編號:SMU060
出版日期:2022/05/10商品頁數:16p

The Singapore Tourism Board (STB) had been working on a new brand campaign to attract visitors to Singapore. However, instead of highlighting the country''s attractions and listing the reasons why it would be a good destination, they wanted to roll out a different kind of campaign that would resonate with consumers. Working with the Economic Development Board (EDB), STB developed a country brand to deliver a more compelling message to tourists .....more

 CaseTimnit Gebru: "SILENCED No More" on AI Bias and The Harms of Large Language Models
作者姓名:Neeley, Tsedal;Ruper, Stefani
商品類型:Case商品編號:9-422-085
出版日期:2022/05/09商品頁數:21p

Dr. Timnit Gebru-a leading artificial intelligence (AI) computer scientist and co-lead of Google''s Ethical AI team-was messaging with one of her colleagues when she saw the words: "Did you resign?? Megan sent an email saying that she accepted your resignation." Heart rate spiking, Gebru was shocked to find that her company account had been cut off. She scrolled through her personal inbox to find an email stating that the company .....more

 CaseExecutive Decision-Making at Zola
作者姓名:Edmondson, Amy C.;Roberto, Michael A.
商品類型:Case商品編號:9-622-074
出版日期:2022/05/04商品頁數:17p

In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization''s key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a honeymoon-planning service. However, the March 2020 onset of COVID-19 had prompted many couples to delay or cancel their weddings, and it was unclear how long the pandemic would .....more

 CaseConnecting Students in Chattanooga (A)
作者姓名:Rivkin, Jan W.;Raman, Manjari
商品類型:Case商品編號:9-722-449
出版日期:2022/04/02商品頁數:26p

 

 SupplementConnecting Students in Chattanooga (B)
作者姓名:Rivkin, Jan W.;Raman, Manjari
商品類型:Supplement商品編號:9-722-451
出版日期:2022/04/02商品頁數:4p

 

 CaseAnthem - An Insourcing Strategy Through the Establishment of a Subsidiary (Legato)
作者姓名:Seth, Anilesh;Ramnarayan, S.
商品類型:Case商品編號:ISB288
出版日期:2022/03/31商品頁數:15p

Anthem Inc. (www.anthem.com) was a leading health care insurance provider and the largest insurer in the Blue Cross Blue Shield (BCBS) network. In October 2017, it approved the establishment of captive subsidiaries or global capability centers (GCCs), called "Legato," in India and the Philippines. The first captive was established in India. From January 2018 to June 2021, the two Legato entities had ramped up their head count to over 15,000 .....more

 CaseInnovation at Moog Inc.
作者姓名:Hall, Brian J.;Whillans, Ashley V.;Heniford, Davis;Randle, Dominika;Witten, Caroline
商品類型:Case商品編號:9-922-040
出版日期:2022/03/15商品頁數:23p

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using compensation to motivate and incentivize employees to create commercially successful innovations. Thick culture motivates employees to innovate in unique ways that money cannot. Students .....more