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商品編號： W25557 出版日期： 2022/04/27 作者姓名： Kittilaksanawong, Wiboon;Paszta, Marta 商品類別： Entrepreneurship 商品規格： 13p 再版日期： 地域： South Africa 產業： Agriculture sector;Forestry industry 個案年度： -
商品敘述：
In May 2021, Claire Reid, the founder of social enterprise start-up Reel Gardening, spoke about her ambitious ten-year plan to help secure nutritious food for impoverished people in South Africa and elsewhere in the world. Reel Gardening produced and sold a paper strip packed with seeds and fertilizer. Although the company had grown significantly, it had to manage the dual mission of social contribution and financial sustainability. The company had to determine whether expansion would shift it away from its social mission. Should Reid pursue an ambitious growth strategy, or should she keep the company small, grow it slowly, and focus on the larger social impact? Going forward, how should the company manage its growth, both strategically and financially? Wiboon Kittilaksanawong is affiliated with Saitama University.
涵蓋領域：
Social enterprise;Start-ups;Entrepreneurial finance;Business growth;Poverty;Environmental sustainability
相關資料：
Case Teaching Note, (W25558), 24p, by Wiboon Kittilaksanawong, Marta Paszta
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