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商品編號： W21067 出版日期： 2021/02/24 作者姓名： Zhang, Xi;Su, Ning 商品類別： Other 商品規格： 10p 再版日期： 地域： China 產業： Information technology and telecom sector;Media industry 個案年度： 2020 -
商品敘述：
Both founded in the mid-2000s as two of China''s earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed popularity among China''s young netizens, while constantly battling each other for market leadership. Both firms went public, on the NYSE and Nasdaq respectively. Facing China''s hyper-competitive online video market, the twin firms decided to engage in a series of transactions, including a merger of the two, the delisting of Tudou, a major investment from and eventually the acquisition by Alibaba, and the delisting of Youku Tudou and transformation into part of Alibaba. Together with Baidu''s iQIYI and Tencent Video, Youku Tudou will continue to shape China''s entertainment and media landscape.
涵蓋領域：
Mergers and acquisitions
相關資料：
Case Teaching Note, (W21068), 6p, by Xi Zhang, Ning Su
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