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商品編號： W19390 出版日期： 2019/07/31 作者姓名： Kratochvil, Renate;Nell, Phillip C. 商品類別： Other 商品規格： 17p 再版日期： 地域： United States 產業： Healthcare service industry 個案年度： 2018 -
商品敘述：
In 2018, President of the United States, Donald Trump, criticized the company Pfizer Inc. (Pfizer) for increasing drug prices-which had been a strategic move by Pfizer in response to industry-wide challenges. This announcement highlighted the complex dynamics of the pharmaceutical industry and the big challenges that innovative research and development (R&D)-intensive pharmaceutical companies faced. The entire pharmaceutical industry was being challenged by issues such as decreasing global average returns on investment and increased R&D costs. In addition, the company faced increased competition from companies from other industries and from emerging-market companies. Pfizer''s chief executive officer needed to determine whether or not these changes marked a turning point for the whole industry. Renate Kratochvil is affiliated with BI Norwegian Business School. Phillip C. Nell is affiliated with Wirtschaftsuniversit t Wien.
涵蓋領域：
Industry analysis;Multinational corporations
相關資料：
Case Teaching Note, (W19391), 12p, by Renate Kratochvil, Phillip C. Nell
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