[ Tips ] 一分鐘使用導覽
商品編號： W19212 出版日期： 2019/05/17 作者姓名： Yin, Haitao;Zhu, Ruiyu;Johnson, P. Fraser 商品類別： Operations management 商品規格： 11p 再版日期： 地域： China 產業： Retail trade 個案年度： 2019 -
商品敘述：
This case describes the journey of a Chinese snack food company, LYFEN, as it developed supply-chain processes and capabilities to compete successfully in a highly competitive market. It provides detailed information about LYFEN''s quality-control processes and supply-chain management practices. A particularly interesting aspect of the case is the challenges faced by the company to deliver on customer expectations for food safety and the associated implications for brand image. The question of concern for the company president was how she could keep up with a quickly expanding market while ensuring quality through supply-chain management.
涵蓋領域：
Purchasing;Quality management;Retail;Supply chain management
相關資料：
Case Teaching Note, (W19213), 10p, by Haitao Yin, Ruiyu Zhu, P. Fraser Johnson
哪些人也有訂購？