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商品編號: W18485 出版日期: 2018/08/14 作者姓名: Turgeon, Normand;LaBrecque, JoAnne 商品類別: Marketing 商品規格: 13p 再版日期: 地域: Canada 產業: Retail trade 個案年度: 2016 -
商品敘述:
RONA Inc. (RONA), a Canadian giant in home improvement retail, received an unsolicited offer of CA$1.76 billion from Lowe''s Companies, Inc., (Lowe''s) in 2012. Lowe''s, a U.S. company, was already operating in the Canadian market through a subsidiary, and its goal in acquiring RONA was to rapidly upscale its operations. RONA''s board of directors declined the offer. Lowe''s came back in February 2016 with a second offer worth $3.2 billion. Negotiations followed, the deal was completed in March 2016, and RONA officially became part of Lowe''s Canada in May 2016. One year later, the debate re-ignited. In October 2017, Lowe''s Canada''s president stated that he hoped to demonstrate within five years that this was the best option for RONA. Was it? Normand Turgeon is affiliated with HEC Montreal.
涵蓋領域:
Acquisitions;Strategic marketing plans
相關資料:
Case Teaching Note, (W18486), 14p, by Normand Turgeon, JoAnne LaBrecque
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