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商品編號: W18475 出版日期: 2018/08/13 作者姓名: Agnihotri, Arpita;Bhattacharya, Saurabh 商品類別: Other 商品規格: 13p 再版日期: 地域: United States 產業: Retail trade 個案年度: 2018 -
商品敘述:
In early 2018, Toys "R" Us, an iconic toy retailer, filed for liquidation due to intense competition, heavy debt, poor store merchandise, and a non-user-friendly website. Some experts believed that if Toys "R" Us had filed for bankruptcy after the holiday season, its turnaround efforts would have been more successful. However, a toy maker and founder of MGA Entertainment made a bid to purchase Toys "R" Us, but his offer was denied on the grounds of the value being less than the threshold liquidation value. In April 2018, as he continued in his efforts to buy Toys "R" Us and turn it around, industry experts worried about the future of the toy industry. Was the toy industry likely to suffer due to the exit of such an iconic brand? How would the changing consumer preferences for online games affect the future of toy makers and retailers? Could the current chief executive officer of Toys "R" Us have saved the company and if so, where should he have focused his turnaround efforts? Arpita Agnihotri is affiliated with Pennsylvania State University - Harrisburg. Saurabh Bhattacharya is affiliated with Newcastle University.
涵蓋領域:
Bankruptcy;Liquidation;Marketing mix
相關資料:
Case Teaching Note, (W18476), 14p, by Arpita Agnihotri, Saurabh Bhattacharya
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