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商品編號： W16156 出版日期： 2016/03/24 作者姓名： Beamish, Paul W.;Crookell, Harold 商品類別： General management 商品規格： 9p 再版日期： 2017/01/05 地域： United States;United Kingdom 產業： 個案年度： -
商品敘述：
This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A sequel to this case is available, titled Cameron Auto Parts (B).
涵蓋領域：
Corporate strategy;Entrepreneurship;International business;Intellectual property;Joint ventures;Manufacturing processes
相關資料：
Case Teaching Note, (W16157), 7p, by Paul W. Beamish, Harold Crookell
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