[ Tips ] 一分鐘使用導覽
商品編號： W04C98 出版日期： 2016/12/12 作者姓名： Krishna, Aradhna 商品類別： Marketing 商品規格： 9p 再版日期： 2021/11/20 地域： United States 產業： Retail trade 個案年度： -
商品敘述：
These exercises complement the WDI Publishing Case "Pink Tax: Gender and other Price Discrimination Factors". Diana Kelly is the brand manager for a company that has a new cream that gives consumers brighter, shinier nails. It will be sold in major retail outlets like Target, Walmart, CVS, and Walgreens. Kelly is given various segmentation schemes produced by consultancy teams to evaluate. Students are asked to evaluate the segmentation schemes and determine how the product should be versioned and priced.
涵蓋領域：
Market segmentation;Business law and ethics;Pricing strategy
相關資料：
Case Teaching Note, (W04T98), 8p, by Aradhna Krishna
哪些人也有訂購？