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商品編號： UV8431 出版日期： 2022/01/11 作者姓名： Venkatesan, Rajkumar 商品類別： Marketing 商品規格： 6p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
This note discusses the sources of competitive advantage for firms, including scale economies, network economies, counter positioning, switching costs, branding, cornered resources, and process power. It also introduces the features of sustainable competitive advantage, offers examples, and includes a framework for assessing the sustainability of each source of competitive advantage. This note is taught at Darden in digital marketing and would also be suitable in a module covering competitive marketing strategy.
涵蓋領域：
Branding;Competitive advantage
相關資料：
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