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商品編號： SCG573 出版日期： 2020/06/05 作者姓名： Dann, Jeremy B. 商品類別： Marketing 商品規格： 21p 再版日期： 地域： California;United States 產業： Media;Soccer;Sports 個案年度： -
商品敘述：
Located in the media capital of the world and boasting a cadre of high-profile owners, Los Angeles Football Club, the newest MLS franchise, launches with great fanfare in 2018. Despite its location, LAFC''s early strategy doesn''t emphasize a star-studded publicity campaign; rather, the club develops a novel "one by one, block by block" fan engagement approach. LAFC and its early supporter group leaders look to carve out a unique place for the club in global football. (Teaching Note available early August 2020)
涵蓋領域：
Brands;Crowdsourcing;Customer experiences;Customer satisfaction;Implementing strategy;Organizational culture;Publicity;Startup
相關資料：
Case Teaching Note, (SCG873), 8p, by Jeremy B. Dann, Benjamin Rostoker
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