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商品編號： R2206K 出版日期： 2022/11/01 作者姓名： Challagalla, Goutam;Dalsace, Frederic 商品類別： Other 商品規格： 9p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Many sustainability initiatives focus on improving the sustainability of products and operations in legacy or adjacent markets or on achieving sustainability gains by exploring new markets with a more diverse set of products. This is a variation on the classic "where to play/how to win" strategy familiar to most executives. Fewer leaders, however, are exploring an important new frontier in sustainability, in which brands actively partner with customers to achieve ongoing impact. This article describes a practical framework for creating sustainability strategies that take into account both dimensions--markets and customer engagement. The model lays out the four key ways that legacy companies can nurture growth in their sustainability efforts.
涵蓋領域：
Sustainable business practices;Competitive strategy;Consumer behavior;Brand management;Strategy;Social enterprise
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