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商品編號： R2206A 出版日期： 2022/11/01 作者姓名： Buck, Michele 商品類別： General management 商品規格： 5p 再版日期： 地域： 產業： Food and beverage sector;Retail and consumer goods 個案年度： -
商品敘述：
For decades in the United States, the name Hershey has been synonymous with chocolate. From the iconic foil-wrapped Hershey''s Kiss to the chocolate syrup for milk or ice cream, the company''s offerings have been enjoyed by generations of consumers. Over its long history Hershey has found dozens of ways to keep innovating with chocolate and other sweet treats--different brands, flavors, sizes, packaging, and products--and taken them to other geographic regions. In the past few years, however, the company has embarked on a more ambitious journey. First, it set a bold new strategy: to make Hershey a powerhouse in snacks as well as confections, by expanding into savory and better-for-you product categories. Then it streamlined global operations, bolstered its core businesses, developed a more courageous culture, and executed a series of diversifying acquisitions. In the process, Hershey became more entrepreneurial, adaptable, and resilient.
涵蓋領域：
Consumer behavior;Corporate strategy;Leadership and managing people;Mergers and acquisitions;Product development
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