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> Opendoor: Launching in Los Angeles

商品編號: M379
出版日期: 2020/03/20
作者姓名:
Siegelman, Russell;Scott, Mitchel;Sutherland, Margot
商品類別: Marketing
商品規格: 15p

再版日期:
地域: United States
產業: Real estate;Technology
個案年度: -  

 


商品敘述:

The Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.


涵蓋領域:

Entrepreneurship;Market analysis;Real estate;Startup;Technology


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