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商品編號： INS849 出版日期： 2002/02/07 作者姓名： Pich, Michael T.;Van Der Heyden, Ludo;Harle, Nicolas 商品類別： Operations management 商品規格： 17p 再版日期： 2019/06/30 地域： 產業： Textiles 個案年度： -
商品敘述：
The case was written to illustrate the importance of business process design as a basis for competition in the textile industry. The case illustrates the impressive performance of Zara, the new fashion player from Spain, which has innovated in process design so as to deliver new collections in its stores with a lead-time of 5 to 7 days. The more traditional approach in textile retailing is illustrated here by Marks & Spencer (M&S), the well-known UK retailer. Notwithstanding M&S s current problems, the case does not fall into an overly simple comparison between a young, innovative competitor and an aging glory.
涵蓋領域：
Production management;Operations & processes
相關資料：
Case Teaching Note, (INS850), 32p, by Michael T. Pich, Ludo Van Der Heyden, Nicolas Harle;Spreadsheet Supplement, (INS851), 27p, by Michael T. Pich, Ludo Van Der Heyden, Nicolas Harle
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