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商品編號: IN1620 出版日期: 2019/11/29 作者姓名: Kim, W. Chan;Mauborgne, Renee;Olenick, Michael 商品類別: Other 商品規格: 14p 再版日期: 地域: India 產業: Fitness;Healthcare;Other manufacturing;Retail & Consumer Goods 個案年度: -
商品敘述:
In the year 2000, only 2% of women in India used menstrual hygiene products. Almost a quarter-billion relied on cloth rags and many rural women were banished to a hut during their monthly cycle. In these unsanitary conditions, 62.4% had experienced at least one reproductive tract infection, with the result that teenage hysterectomies were not uncommon. The lack of menstrual products was linked to a high drop-out rate from school, forced teenage marriage, teenage pregnancy, illiteracy and often a lifetime of subservience. Yet despite the severity of the problem, taboo kept it largely hidden. Indians did not discuss menstruation. Arunachalam "Arun" Muruganantham changed this by innovating a new business method: micro-factories where women produced and sold sanitary napkins directly to other women. The case discusses how he solved a previously unaddressed problem in a way that created a new market, overcame deep social taboos, challenged centuries-old traditions and bettered women''s lives, resulting in the creation of over 3,500 small businesses. It highlights how enterprises can be economically profitable and a force for good. And why, contrary to conventional thinking, innovation does not need to be disruptive but can be based on nondisruptive market creation.
涵蓋領域:
Blue ocean strategy;Developing countries;Disruption;Health;Innovation;Social entrepreneurship;Women
相關資料:
Case Teaching Note, (IN1621), 10p, by W. Chan Kim, Renee Mauborgne, Michael Olenick
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