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商品編號： IES882 出版日期： 2021/03/16 作者姓名： la Cierva, Yago de;Notario, Eduardo 商品類別： Other 商品規格： 21p 再版日期： 地域： United States 產業： 個案年度： -
商品敘述：
The American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO''s public comments regarding his religious background and because of the company''s financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?
涵蓋領域：
Corporate communications;Crisis management;Environmental sustainability;Personal purpose and values;Strategy
相關資料：
Case Teaching Note, (IES884), 8p, by Yago de la Cierva
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