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> Jill Draeger

商品編號: 9-920-578
出版日期: 2020/06/30
作者姓名:
Stevenson, Howard H.;Roberts, Michael J.
商品類別: Entrepreneurship
商品規格: 9p

再版日期:
地域: South Korea
產業: Watches
個案年度: 2017 -  

 


商品敘述:

The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of entrepreneurship. The case describes the career of Jill Draeger, an MBA with a background in the consumer electronics industry, principally smartphones. After a career hiatus, she has the idea of licensing the right to create Olympic-themed watches for the 2016 Winter Olympics in Pyeongchang, Korea. The case then describes the hurdles she confronts in terms of obtaining the license, attracting the resources, and building the capabilities required to pursue the opportunity.


涵蓋領域:

Agreements;Business models;Entrepreneurial finance;Entrepreneurs;Entry modes;Incentives;Negotiation;Women in business


相關資料:

HBS Brief Case Teaching Note, (5-920-579), 14p, by Howard H. Stevenson, Michael J. Roberts;
Spreadsheet Supplement, (9-920-580), 0p, by Howard H. Stevenson, Michael J. Roberts;
Spreadsheet Supplement, (9-920-581), 0p, by Howard H. Stevenson, Michael J. Roberts