[ Tips ] 一分鐘使用導覽
商品編號: 9-920-578 出版日期: 2020/06/30 作者姓名: Stevenson, Howard H.;Roberts, Michael J. 商品類別: Entrepreneurship 商品規格: 9p 再版日期: 地域: South Korea 產業: Retail and consumer goods 個案年度: 2017 -
商品敘述:
The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of entrepreneurship. The case describes the career of Jill Draeger, an MBA with a background in the consumer electronics industry, principally smartphones. After a career hiatus, she has the idea of licensing the right to create Olympic-themed watches for the 2016 Winter Olympics in Pyeongchang, Korea. The case then describes the hurdles she confronts in terms of obtaining the license, attracting the resources, and building the capabilities required to pursue the opportunity.
涵蓋領域:
Business models;Contracts;Diversity and inclusion;Employee incentives;Entrepreneurs and founders;International business;Negotiation strategies
相關資料:
HBS Brief Case Teaching Note, (5-920-579), 14p, by Howard H. Stevenson, Michael J. Roberts;Spreadsheet Supplement, (9-920-580), 0p, by Howard H. Stevenson, Michael J. Roberts;Spreadsheet Supplement, (9-920-581), 0p, by Howard H. Stevenson, Michael J. Roberts
哪些人也有訂購?