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商品編號： 9-823-032 出版日期： 2022/07/28 作者姓名： Nicholas, Tom;Masko, John 商品類別： Entrepreneurship 商品規格： 31p 再版日期： 地域： United States 產業： Insurance industry 個案年度： 1898 - 1952
商品敘述：
In 1898, two Black entrepreneurs from Durham, North Carolina-barber John Merrick and medical doctor Aaron McDuffie Moore-put pen to paper and founded the North Carolina Mutual and Provident Association (the Mutual). They would soon be joined by a third partner-an energetic young salesman named Charles Clinton Spaulding. This "triumvirate" faced long odds. While there was a long tradition of Black mutual aid societies-religious organizations that charged dues and paid members a small sum in the event of a death or emergency-operating a for-profit insurance company catering to the Black community presented several challenges. By the 1890s, an increasing number of Southern Blacks had the resources to afford a basic life insurance policy, but few had experience buying life insurance or knew why it was necessary.
涵蓋領域：
Business history;Entrepreneurship
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