商品敘述：

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas''s engineering background, as he experienced a high demand for coding expertise in the startup community, but a low supply of coders. It then outlines his founding, with cofounder Emmanuel Straschnov, of Bubble in 2012, and their subsequent bootstrapping for six years until 2018, when a well-known tech entrepreneur and angel investor offered them an attractive financing deal. The case covers Bubble''s product-led growth, or a singular focus on the product (as opposed to investing in sales and marketing) as a strategy for user acquisition and retention. The case also covers the difficulties of hiring new employees, and Bubble''s strategy for building a team.

涵蓋領域：

Business growth;Business models;Business plans;Compensation and benefits;Customer relationship management;Customer-centricity;Decision making;Disruptive innovation;Entrepreneurship;Growth strategy;Hiring and recruitment;Innovation;Job interviews;Organizational transformation;Start-ups;Technology adoption lifecycle;Technology and analytics;Venture capital;Web-based technologies

相關資料：

Case Teaching Note, (5-822-048), 8p, by Jeffrey J. Bussgang, Tom Quinn

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