[ Tips ] 一分鐘使用導覽
商品編號： 9-723-861 出版日期： 2022/10/27 作者姓名： Alcacer, Juan;Thapar, Alpana 商品類別： Other 商品規格： 0p 再版日期： 地域： Tunisia 產業： Retail and consumer goods;Paper and packaging industry;Healthcare service industry;Distribution and logistics industry 個案年度： 1994 - 2021
商品敘述：
Spreadsheet supplement to 722357 In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company''s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded further by entering the detergents market. By 2020, the company employed over 4,500 people and had a presence in 20 African countries. The Lilas brand had become a household name in Tunisia, outperforming brands owned by global players like Procter and Gamble. In detergents, SAH was steadily gaining ground over multinational consumer goods companies like Unilever, Reckitt Benckiser, and Henkel. As Mezni looked ahead, she had to carefully evaluate three growth opportunities: introducing a range of kitchen cleaners, vertically integrating operations in the detergents business, and opening a subsidiary in Kenya. Which of these, if any, would be the right way forward for the SAH Group at this juncture?
涵蓋領域：
Growth strategy;Vertical integration;Competitive strategy;Supply chain management;Decision making
相關資料：
哪些人也有訂購？