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商品編號： 9-720-006 出版日期： 2019/08/02 作者姓名： Abdelal, Rawi;Goldstein, Galit;Apostolicas, Paul 商品類別： Other 商品規格： 20p 再版日期： 地域： Russia;United States 產業： Energy and natural resources sector 個案年度： 2007 - 2019
商品敘述：
Though the shale revolution transformed the U.S. into the largest producer of petroleum products, it was unclear how much success American exporters would find selling liquefied natural gas on the European energy market. Gazprom, the state-controlled Russian energy company, provided Europe with the majority of its natural gas. Many voices discussed European energy needs in terms of security or politics, but buyers and sellers of natural gas in the private sector approached the question from a somewhat different angle. This case, built around unique calculations that model the prices different European customers pay for gas, analyzes the strategic considerations and pricing decisions of Russian and American natural gas suppliers, and pushes students to consider the broader political context of energy in Europe.
涵蓋領域：
Business and government relations;Entrepreneurship;Competitive forces;Marketing strategy
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