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商品編號: 9-719-492 出版日期: 2019/03/20 作者姓名: Wells, John R.;Weinstock, Benjamin 商品類別: Other 商品規格: 16p 再版日期: 2021/06/25 地域: United Kingdom 產業: 個案年度: -
商品敘述:
On January 6, 2019, HelloSelf, a London-based "BrainTech" company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members "Be your Best Self." The company provided its registered members with access to a clinical psychotherapist, a life coach, and an AI engine that personalized advice. The platform provided members with the ability to set goals, track progress, and discover new things about themselves. Throughout the previous nine months, over 500 people had registered interest in the proposition, price points had been tested, competitors analyzed, members and specialists interviewed, and wireframes developed, but there were several questions still crossing Wells'' mind. Did the subscription LifeCoach bot model combined with pay-as-you-go therapist sessions make sense? How could he attract an early cohort of users? How would HelloSelf interact with the broken mental health solutions in the UK? How quickly would the platform scale and learn to provide meaningful AI support for both therapists and the LifeCoach bot? And most importantly, would the platform deliver on the mission "to help everyone discover, understand and experience their Best Self"?
涵蓋領域:
AI and machine learning;Compensation and benefits;Decision making;Equity financing;Health care and treatment;Market research;Marketing channels;Mental health;Organizational structure and design;Psychology and neuroscience;Self-awareness;Start-ups;Team building
相關資料:
Case Teaching Note, (5-721-504), 11p, by John R. Wells
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