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商品編號： 9-718-499 出版日期： 2018/02/07 作者姓名： Nanda, Ashish;Van Den Steen, Eric;Boyar, Jeffrey 商品類別： Other 商品規格： 21p 再版日期： 2020/01/09 地域： North America 產業： Recreation and fitness industry 個案年度： -
商品敘述：
Julie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would "empower riders in an immersive fitness experience." By early 2015, SoulCycle had grown to 38 studios in seven metropolitan areas. In March 2015, Equinox, a luxury fitness company that had financed SoulCycle''s expansion in 2011, approached the co-founders with an offer to buy them out for $90 million each. It was an attractive offer but it would also likely circumscribe their responsibilities. Rice and Cutler had to decide whether to accept the Equinox offer as a prelude to smaller roles at the firm (even potential exit), or continue investing time, energy, and financial resources in growing the business.
涵蓋領域：
Strategy;Career transitions;Decision making;Market research;Organizational culture;Business growth;Innovation;Growth strategy;Entrepreneurial business strategy;Start-ups
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