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商品編號： 9-621-104 出版日期： 2021/04/15 作者姓名： Moreno, Antonio;Gallino, Santiago;Klopfenstein, Amy 商品類別： Operations management 商品規格： 2p 再版日期： 地域： Canada;United States 產業： Apparel accessories;Retail & Consumer Goods 個案年度： 2018 - 2019
商品敘述：
In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company''s Buy Online, Pickup in Store (BOPS) program on her company''s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the results to the company''s sales prior to the program implementation. At the same time, she must consider the program''s impact on intangible factors within her company, including organizational culture, equitable compensation, and employee morale. Coparella must determine whether to continue the BOPS program, continue the program with significant changes, or discontinue the program and instead implement a different omnichannel retail program.
涵蓋領域：
Infrastructure;Logistics;Operations and processes;Process analysis;Service management
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