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商品編號： 9-618-045 出版日期： 2018/06/05 作者姓名： Thomke, Stefan;Osanai, Atsushi;Kanno, Akiko 商品類別： General management 商品規格： 25p 再版日期： 2020/01/16 地域： Japan 產業： Broadcasting and streaming media industry;Electronics manufacturing;Video game industry 個案年度： 2017 - 2017
商品敘述：
Sony used to be synonymous with "innovation" and "cool products". The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a relentless focus on differentiation through "wow" products instead of chasing scale. How should he organize and manage the company''s response to digital opportunities, such as virtual reality, that could affect the company''s entire value chain?
涵蓋領域：
Corporate strategy;Customer experience;Leadership styles;Operations strategy;Personal growth and transformation;Product management;Technology adoption lifecycle
相關資料：
Case Teaching Note, (5-620-140), 9p, by Stefan Thomke
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