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> Indigo Agriculture

商品編號: 9-617-020
出版日期: 2016/10/03
作者姓名:
Iansiti, Marco;Toffel, Michael W.;Snively, Christine
商品類別: Operations management
商品規格: 30p

再版日期: 2018/11/05
地域: United States
產業: Agribusiness;Agriculture, forestry, fishing & hunting
個案年度: 2013 -  2016

 


商品敘述:

Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating their timeline, potential bottlenecks in the product development process, resource management, and the potential need for a more formalized development process.


涵蓋領域:

Operations & processes;Product development;Technology


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