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商品編號： 9-601-061 出版日期： 2000/11/06 作者姓名： Thomke, Stefan;Nimgade, Ashok 商品類別： Operations management 商品規格： 23p 再版日期： 2010/06/03 地域： United States 產業： Chemical manufacturing;E-commerce industry;Retail trade 個案年度： 2000 - 2000
商品敘述：
Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm''s business model and relationship with customers worldwide, Julian Boyden, president, CEO, and chairman, faces serious opposition from senior managers.
涵蓋領域：
Change management;Customer retention;Disruptive innovation;Internet;Marketing channels;R&D;Supply chain management
相關資料：
Case Teaching Note, (5-603-115), 36p, by Stefan Thomke
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