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商品編號： 9-590-022 出版日期： 1989/08/09 作者姓名： Corey, E. Raymond 商品類別： Marketing 商品規格： 14p 再版日期： 1989/10/30 地域： 產業： Medical equipment and devices 個案年度： 1956 - 1956
商品敘述：
Avon engineers developed a new type of electric adjustable speed drive. Executives began to make long-range plans for production and marketing. Members of the sales department wondered what pricing recommendations they should make to management on the basis of estimates of market size at different price levels and Avon''s market share. A rewritten version of an earlier case.
涵蓋領域：
Production planning;Marketing strategy;Pricing strategy;Product introduction
相關資料：
Case Teaching Note, (5-590-023), 14p, by E. Raymond Corey
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