商品敘述：

Marfrig, one of the world''s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the Science-Based Targets Imitative (SBTi). Controlling shareholder and chairman Marcos Molina, and Director of Sustainability and Communications for South America Paulo Painez, must figure how to achieve these goals while dealing with increased pressures from NGOs, customers, and foreign governments. The pair believed that a solution to the company''s-and the sector''s-challenges would only be achieved by working together with other stakeholders of the Brazilian beef industry: cattle ranchers, NGOs, the government, and civil society at large. Aligning the interests of the different players, while keeping Brazil''s lead as the world''s top beef exporter, was especially challenging given the country''s fraught political environment and its tarnished image abroad.

涵蓋領域：

Business expansion;Climate change;Communication strategy;Competitive strategy;Corporate social responsibility;Corporate strategy;Diversification;Entrepreneurial business strategy;Environmental regulation;Environmental sustainability;Family businesses;Global strategy;Government and business;Leading change;Marketing;Mergers and acquisitions;Partnerships;Politics;Product launches;Product positioning;Stakeholder relations;Strategy;Supply chain management

相關資料：

哪些人也有訂購？