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商品編號： 9-523-040 出版日期： 2022/08/25 作者姓名： Narayandas, Das;Tahilyani, Rachna 商品類別： Marketing 商品規格： 33p 再版日期： 地域： India 產業： Financial service sector 個案年度： -
商品敘述：
Bajaj Finance, India''s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent firm that offers customers a seamless experience across the physical and online world. Can a traditional offline firm with limited experience in the digital arena embrace a new customer-focused way of working? Can it win against a consumer tech giant like Amazon, which aspires to be the "earth''s most customer-centric company"?
涵蓋領域：
Digital transformation;Customer satisfaction;Internet;Customer relationship management
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