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商品編號： 9-514-028 出版日期： 2013/09/03 作者姓名： Elberse, Anita;Barlow, Ryan;Wong, Sheldon 商品類別： Marketing 商品規格： 26p 再版日期： 2019/06/05 地域： Nevada 產業： Machinery and equipment industry;Amusement and theme parks;Apparel accessories;Music industry 個案年度： -
商品敘述：
In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City-based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep Marquee one of NYC''s hottest clubs for almost nine years. Meanwhile, they significantly expanded their portfolio of clubs in New York City, Las Vegas, and abroad. Now, after a costly renovation of Marquee New York City, would their investment pay off? Was it a wise idea to model the revamped club after its namesake in Las Vegas that had become North America''s highest-grossing club by focusing on electronic dance music and featuring a high-profile DJ every night? Could Strauss and Tepperberg make the seemingly risky economics-which involved placing large bets on superstar DJs-work in a very different market?
涵蓋領域：
Advertising;Cause marketing;Change management;Creativity;Cross-functional management;Customer relationship management;Product launches;Risk management;Service management;Social Security;Supply chain management
相關資料：
Case Teaching Note, (5-514-130), 14p, by Anita Elberse
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